Equip

Director, Product Content

Equip

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $185,000 per year

Job Level

Lead

About the role

  • Lead a core pillar of our product organization, Product Content, to drive patient behavior, enabling treatment engagement and patient retention.
  • Map the content journey across all patient, caregiver, and provider touchpoints (including microcopy, onboarding flows, in-app messaging, automated notifications, behavioral nudges, educational modules, and clinical documentation) to drive treatment engagement, ensure clinical appropriateness, and align with brand guidelines.
  • Build and maintain a content design system that provides guidelines for tone, voice, terminology, and consistency across the treatment journey to meet the needs of diverse demographics, including varying age groups, cultural backgrounds, and levels of health literacy.
  • Build and oversee the systems, tools, and workflows that allow content to be deployed efficiently across multiple platforms.
  • Partner with Clinical Programs to translate evidence-based protocols into engaging, accessible digital content and to pioneer new ways of delivering treatment through digital interventions and behavioral science.
  • Partner with Product Management and Product Designers to influence the product roadmap and UI/UX through a "content-first" design lens.
  • Use qualitative research and data analytics to measure the impact of content on patient engagement and clinical outcomes; Refine strategy and improve messaging to drive business objectives.
  • Recruit, mentor, and lead a small but mighty team of content designers and operators, fostering a culture of excellence, empathy, and data-driven iteration.

Requirements

  • 8+ years in Content Strategy, UX Writing, or Content Design, with at least 3+ years in a Director-level or people-management role.
  • Proven ability to develop, lead, and execute content strategy for large scale projects or products.
  • Experience in Health-Tech or Behavioral Health: Must have experience designing for regulated environments or complex health journeys.
  • Proven Leadership: Experience building and scaling content teams and systems from the ground up.
  • Technical Proficiency: Deep understanding of CMS architecture and customer engagement platforms like Braze, Hubspot or Iterable.
  • Demonstrated ability to effectively collaborate cross-functionally and influence stakeholders without formal authority.
  • Strong writing, editing, and communication skills, with the ability to adapt tone and complexity for patient audiences and effectively translate information between clinical, technical, and business stakeholders.
  • Data-driven approach to decision making with experience setting and tracking meaningful metrics.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
Content StrategyUX WritingContent DesignData AnalyticsQualitative ResearchCMS ArchitectureContent Design SystemsBehavioral SciencePatient EngagementClinical Appropriateness
Soft Skills
LeadershipMentoringCollaborationCommunicationAdaptabilityEmpathyData-driven Decision MakingInfluencing StakeholdersTeam BuildingCultural Sensitivity