Content Marketing Manager

• Deliver high-impact messaging, storylines, and content that align with the campaigns, initiatives and overall marketing objectives.
• Create compelling and engaging content across various channels, including website, blog, social media, email campaigns, and other marketing collateral.
• Develop and execute a thought leadership content strategy to establish our brand as a trusted voice in the digital infrastructure space.
• Collaborate with internal stakeholders, including corpcomm, field, product & solutions marketing, business development, sales teams, and executives, to translate complex technical concepts into accessible, visionary narratives that resonate with target audience.
• Conduct market research and competitor analysis for industry trends, opportunities, and best practices to weave in the outside-in perspectives.
• Lead the content creation process, including content ideation, creation, editing, and distribution.
• Ensure consistent brand messaging and tone of voice across all marketing channels and touchpoints.
• Leverage AI tools to build differentiated content across several formats.
• Audit, analyze and research to find content and keyword gaps; build a content strategy to achieve goals.
• Create and maintain an editorial calendar to build governance and centralize production.
• Monitor and analyze content performance metrics to optimize messaging and content strategy for maximum impact and engagement.
• Collaborate with the design team to create visually appealing and impactful content assets.

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Content Marketing Manager

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