Senior Director, DSP Commercial Partnerships
Equativ (formerly Smart)
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $260,000 - $280,000 per year
Job Level
Senior
About the role
- Own and execute the commercial strategy for DSP partnerships, aligned to revenue goals and product priorities.
- Serve as the executive relationship owner for strategic enterprise DSPs, driving joint growth initiatives.
- Identify new partnership opportunities, commercial packaging strategies, and innovation pilots.
- Translate SSP product capabilities into DSP-aligned value propositions, developing differentiated narratives that educate DSP account teams and drive partner engagement in collaboration with Demand Sales and Agency Partnerships.
- Partner closely with DSP Account teams to ensure strong execution, campaign health, and scalable revenue growth.
- Establish repeatable workflows and communication frameworks to drive cross-functional alignment.
- Build and deliver go-to-market playbooks, commercial materials, and training programs.
- Lead internal and external education on DSP deal strategy, platform capabilities, pricing models, and negotiation frameworks.
- Partner with Sales Enablement to scale best practices across regions, verticals, and partner segments.
- Build, manage, and streamline processes to developing partners and playbooks internally and externally.
- Act as a hands-on leader on key strategic accounts while elevating team performance.
- Set clear KPIs and drive execution against commercial objectives.
Requirements
- 7+ years of experience in programmatic advertising, DSP/SSP commercial strategy, platform partnerships, or enterprise sales leadership.
- Deep knowledge of the programmatic ecosystem, including DSPs, SSPs, agencies, and major demand platforms.
- Proven track record of driving revenue through partnerships in matrixed environments.
- Strong executive communication, storytelling, and negotiation skills.
- Experience leading teams with a player-coach mindset.
- Entrepreneurial, builder mentality with comfort in fast-paced, evolving environments.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic advertisingDSP commercial strategySSP commercial strategyplatform partnershipsenterprise sales leadershiprevenue growthKPI settingnegotiation frameworksgo-to-market playbookscampaign health
Soft skills
executive communicationstorytellingnegotiation skillsteam leadershipplayer-coach mindsetentrepreneurial mindsetcross-functional alignmentprocess managementeducation and trainingcollaboration