Director of Retail Media Partnerships
Equativ (formerly Smart)
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Strategic Sales & Growth: Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers, Grocers, Commerce Platforms, and Sales Houses) in North America.
- Executive Partnership: Work closely with the EVP of Supply and Curation to define market positioning, product feedback, and commercial strategy for the region.
- Solution Selling: Articulate and sell Equativ's unique Retail Media value proposition, which includes:
- Onsite Ad Serving: Specifically for Sponsored Ads and other proprietary retail ad formats.
- Curation Platform: Enabling Audience Extensions and offsite programmatic activation.
- Innovative Ad Formats: Driving adoption of our Shoppable Ad Formats.
- CRM Activations: Leveraging retailer first-party data for targeted campaigns.
- Market Leadership: Serve as Equativ's subject matter expert in the North American Retail Media landscape, tracking market trends, competitive activity, and regulatory changes to inform strategy.
- Industry Presence: Actively represent Equativ at key retail media and commerce industry events and conferences, fostering relationships and identifying new opportunities.
- Pipeline Management: Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure, ensuring high accuracy in forecasting and reporting.
- Cross-Functional Collaboration: Partner with Product, Marketing, Legal, and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients.
- Revenue Accountability: Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit.
Requirements
- 5+ years of direct sales or business development experience within the Retail Media or Commerce sector, with a proven track record of selling complex solutions to Retailers, Grocers, or large Commerce companies.
- Extensive network and established relationships with decision-makers at North American retailers, retail media networks, and relevant commerce partners.
- Deep, demonstrable understanding of the Retail Media ecosystem, including Onsite (Sponsored Products), Offsite (Audience Extension), first-party data activation, and programmatic advertising.
- Proven ability to build relationships with Executive-level stakeholders (VPs/SVPs of Media, E-commerce, Data, and Digital) at major North American retailers.
- Exceptional presentation, negotiation, and communication skills, capable of translating complex technology into clear business value.
- Demonstrated ability to work strategically and independently in a fast-paced, high-growth environment.
- Bachelor's degree or equivalent practical experience.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales strategysolution sellingCRM activationspipeline managementcontract negotiationprogrammatic advertisingfirst-party data activationretail ad formatsaudience extensionshoppable ad formats
Soft skills
relationship buildingpresentation skillsnegotiation skillscommunication skillsstrategic thinkingindependencecollaborationforecastingreportingmarket analysis
Certifications
Bachelor's degree