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About the role
Key responsibilities & impact- Set the technical vision for EQL's platform: where it needs to get to, how it gets there, and what the architecture looks like when it does.
- Make the consequential platform decisions (build vs buy, architectural trade-offs, the integration points between EQL, Shopify, and Fans) and make sure the team builds confidently within them.
- Be the technical counterweight in product and leadership conversations: clear-eyed about what's possible, what's hard, and what the right trade-off is.
- Own the intelligence strategy: how recommendation, personalisation, demand forecasting, and audience controls are architected as a compounding layer, not a series of one-off features.
- Think seriously about what best-practice AI engineering looks like for EQL: the data pipelines, feature stores, and inference infrastructure that make intelligence reliable in production, under real load.
- Own the vision for how fan data becomes a strategic asset: what we capture, how we model it, and how it feeds back into better outcomes for brands and better experiences for fans.
- Partner with product to find where intelligence creates the most leverage, then lead the architectural thinking on how EQL, Shopify, and Fans evolve from separate systems into one interconnected platform.
- Lead and develop a team of 12 engineers across two Engineering Managers: setting direction, raising the bar, and building a culture where great work is the norm.
- Own hiring and team shape, building toward the capabilities EQL needs.
- Work with the EMs on delivery and team health; they run the day-to-day, you set the context and standard.
- Build an engineering culture that's AI-native by default, where the team reaches for the best tools, moves fast, and ships things that matter.
- Accountable for the evaluation of and relationships with key technology vendors: AI tooling, ML infrastructure, data platforms, Shopify ecosystem partners.
Requirements
What you’ll need- Extensive experience in software engineering, with meaningful time in both senior IC and engineering leadership roles — you have done both and know the difference.
- Been to the summit of what’s possible with AI in engineering, and can lead real technical change: platform evolution, AI adoption, significant architectural shifts.
- Experience leading teams building AI/ML systems in production — recommendation engines, demand forecasting, personalisation, or consumer intelligence. Not just API integrations; the systems underneath.
- Strong understanding of data engineering: pipelines, feature stores, event streams, and the architecture that makes machine learning reliable at scale.
- Ecommerce or marketplace background is a strong plus — you understand the commerce context even if you have not specifically worked in the fan or creator space.
- You use every tool available to you, including AI — to ship great work fast. What matters is the quality of your thinking and your architectural judgment, not how much of the code you typed yourself.
- You lead through technical credibility — engineers follow your direction because they respect your judgment, not because of your title.
- You can explain a complex technical trade-off to a non-technical leader without losing the substance of what makes it hard.
- You are direct about what is hard, what is wrong, and what the right call is — even when that is uncomfortable.
- You build strong engineering cultures — by setting a standard and inspiring through it.
- You’re genuinely curious and get energy from hard problems. You have a strong sense of agency and move to solve the right problems with urgency.
Benefits
Comp & perks- We provide equity in EQL - we want our team to have skin in the game and to be as invested as we are in EQL’s success.
- We provide competitive compensation and evaluate the market to ensure that remains true.
- We provide a flexible work environment because we understand that everyone works differently and want to support our team to be their best.
- We provide generous time off above and beyond what we are required to because we know that well-rested people make better decisions and are more engaged - when you thrive we thrive.
- When you want to collaborate in person with other humans, we have a workplace that welcomes the whole team including their furry friends.
- At EQL, diversity, equity, and inclusion are core to how we operate and grow. We’re committed to building a workforce that values and supports every individual. We believe equality strengthens our culture and drives accountability in championing diverse voices.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
software engineeringAI engineeringdata engineeringrecommendation enginesdemand forecastingpersonalizationmachine learningdata pipelinesfeature storesevent streams
Soft Skills
leadershiptechnical credibilitycommunicationproblem-solvingcuriosityteam buildingarchitectural judgmentdecision-makinginspirationcontext setting
