Digital Marketing Manager – Demand Generation, Operations

EQL Tech (sales & engineering talent)

Digital Marketing Manager managing demand generation and marketing operations for a B2B SaaS company. Requires hands-on experience with CRM tools and a track record of campaign success.

Posted 5/21/2026full-timeSwansea • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Design, launch, and manage end-to-end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content).
Take hands-on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows.
Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership.
Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend.
Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle.

Requirements

What you’ll need

5+ years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role.
Must be based within a realistic, regular daily commuting distance of Swansea, South Wales, for a hybrid working model.
A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics.
Deep, practical experience configuring and running in-house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies.
Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability.

Benefits

Comp & perks

Competitive salary based on experience.
Hybrid working structure balancing collaboration in the Swansea office with remote work.
Generous holiday allowance and company pension scheme.
Genuine opportunities for professional growth and ownership in a scaling B2B business.
A collaborative, forward-thinking company culture.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationdigital marketinggrowth marketingmarketing operationscampaign managementlead routingsegmentationnurturingautomated workflowsperformance metrics

Soft Skills

collaborationdata hygieneoptimisationaccountabilitycommunication