Senior Manager, SEM & SEO Strategy

EQ Bank | Equitable Bank

Senior Manager responsible for driving SEO & SEM performance in financial services. Leading strategic campaigns to enhance digital acquisition for PC Financial at EQB.

Posted 7/9/2026full-timeToronto • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEM and SEO strategies, with a strong focus on data-driven decision-making and KPI accountability. Proven ability to lead teams, collaborate across functions, and leverage first-party data for effective targeting and measurement.

Highest-signal resume keywords

SEM Strategy DevelopmentSEO ImplementationData-Driven Decision MakingTeam LeadershipPerformance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine MarketingSearch Engine OptimizationKPI ReportingData AnalysisAgile MethodologyPerformance MaxContent StrategyGenerative OptimizationAnswer Engine OptimizationFinancial Services Experience

Soft Skills

Analytical ThinkingCritical ThinkingCollaborationProactive LeadershipPriority Management

Tools & Technologies

Screaming FrogSEMRushGoogle Search ConsoleGoogle AnalyticsSA360Google AdsMicrosoft AdsLookerGoogle Data StudioBusiness Intelligence Tools

Industry Keywords

Digital MediaAcquisition StrategyFinancial ServicesCredit Card AcquisitionDeposit Acquisition

About the role

Key responsibilities & impact

Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs)
Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility
Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment
Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews
Collaborate with Digital Platforms on technical SEO implementation
Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and measurement
Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes, including the Cost Per Activation & ROI
Lead the learning and development of emerging Generative and Answer Engine Optimization tactics
Report on the effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews
Partner with cross functional acquisition strategy teams to plan acquisition targets
Streamline processes to maximize time spent on value-added planning and optimization
Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals

Requirements

What you’ll need

Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)
Experience in Financial Services (Credit Card and Deposit Acquisition) is a strong asset
7+ years of experience in SEM & SEO and execution including 2-3 years of experience managing a team of digital media practitioners
Demonstrated ability to meet and exceed KPIs
Familiar with organic monitoring tools such as Screaming Frog, SEMRush, Google Search Console, Google Analytics, and Webmaster Tools
Demonstrated working knowledge of buying platforms like SA360, Google Ads, and Microsoft Ads
A strong grasp of the agile methodology is an asset but not required
An analytical thinker with the ability to turn data into actionable insights and effective paid media strategies
A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders
Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the business & the enterprise
Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision
Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent)
Excellent priority management skills demonstrated with both stakeholder partners & media specialists
Possess a passion for the search ecosystem, a curiosity to keep learning, and a deep understanding of emerging trends in AI and measurement tools.

Benefits

Comp & perks

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Professional development and comprehensive Career Development program