Social Media Manager

• Lead our social media presence — Implement and manage social media strategies to align with business goals. From there, you’ll own the social media calendar, create, publish, and monitor content across all key channels, with room to explore emerging platforms.
• Bring our brand voice to life — develop platform-native, original content that reflects our tone and values, from witty posts and storytelling threads to short-form video and community engagement.
• Amplify thought leadership — turn our original research, PR mentions, and leadership insights into engaging, shareable social narratives.
• Collaborate across teams — collaborate closely with our Brand, Content, PR and Product Marketing teams to ensure every post ladders up to our brand strategy and communications goals.
• Champion employer branding — build our reputation as a great place to work by showcasing our people, culture, and impact stories on the most relevant touchpoints.
• Own content creation — produce videos, design simple assets in Canva, and brief our Design team when more complex creative is needed.
• Create standout video content — capture and produce videos (interviews, on-the-spot footage, social-first clips, event coverage, etc.) to bring stories, people, and product moments to life. You'll proactively source opportunities for video, not just execute them.
• Engage and listen — actively monitor conversations on key terms/topics, respond to comments and messages, and use social listening to surface insights, trends, and opportunities for brand engagement. Engage with influencers and brand advocates to expand our reach and build strong relationships.
• Monitor, measure, and evolve — track performance, analyze engagement and sentiment, and surface insights to help us continuously raise the bar. Regularly track competitor activities, industry leaders, and emerging trends. Bring forward recommendations and innovative ideas to ensure we stay ahead of the curve on strategy, formats, and execution.

Social Media Lead

Social Media Manager