VP, B2B Marketing

Epidemic Sound

VP B2B Marketing leading B2B marketing strategy to enhance brand voice and sales motion at Epidemic Sound.

Posted 6/12/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $190,000 - $265,000 per yearWebsite

About the role

Key responsibilities & impact

Leading the work to consistently increase the quality of leads across multiple marketing channels.
Working closely with a core team to optimize the entire B2B sales motion — including, but not limited to, optimizing the sales motion tech stack, events execution, and B2B marketing assets and content.
Leading and scaling a high-performing, full-funnel B2B marketing strategy across both offline and online channels.
Driving the repositioning of Epidemic's brand voice and go-to-market narrative to speak credibly and compellingly to business buyers.
Working closely with the Product, Growth, and Creative teams to amplify the performance and adoption of our various products and features.
Leading, mentoring, and developing marketers, fostering a high-performance culture rooted in collaboration, ownership, and continuous learning.

Requirements

What you’ll need

Proven experience in building and scaling a B2B marketing engine across offline and online channels.
Strong analytical rigor and experience in defining clear KPIs and optimizing impact.
Experience in leading, mentoring, and developing a team of marketing professionals.
Experience translating technical product updates into compelling narratives that drive adoption and engagement.
Experience repositioning a brand or go-to-market narrative — ideally in a company transitioning from B2C to B2B, or building a B2B function in a B2C-native organization.
Familiarity with modern GTM tooling and the ability to work closely alongside technical GTM functions to build scalable infrastructure.
A strategic and execution-focused mindset, with the ability to drive change and results.

Benefits

Comp & perks

Equal opportunity employer

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinganalytical rigorKPI definitionbrand repositioninggo-to-market strategynarrative developmentmarketing optimizationperformance metricscontent creationlead generation

Soft Skills

leadershipmentoringcollaborationownershipcontinuous learningstrategic mindsetexecution focuschange managementcommunicationteam development