Digital Marketing Specialist – Paid Media

Epicor

Digital Marketing Specialist managing paid search campaigns and collaborating with cross-functional teams at Epicor. Leading digital marketing strategies in a hybrid work environment.

Posted 5/24/2026full-timeBangalore • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead GTM and day-to-day operations of paid search campaigns including strategy, keyword research, account structure and naming, campaign setup, bid and budget management, ad copy, A/B testing, performance tracking, optimization, and reporting.
Understand the target markets along with business and regional priorities and translates them into paid campaigns and digital experiences.
Works with third party vendors to improve campaigns.
Ensures vendors meet SLAs and KPIs.
Monitors performance and campaign effectiveness according to media KPIs and benchmarks as well as lead quality.
Proactively identifies opportunities to improve and takes action.
Responsible for other web/digital related projects as assigned.

Requirements

What you’ll need

5+ years digital marketing management experience, including paid search, preferably within an agency or in-house marketing team.
Bachelor’s degree in Marketing or related field (or equivalent experience).
Current certifications in Google AdWords, Bing, and Google Analytics.
2+ years of specialized/industry experience (B2B, Software).
Agency experience.
Project Management Software (Wrike or similar) and PM skills.
Experimental mindset, passion for the ever-changing digital marketing landscape.

Benefits

Comp & perks

Comprehensive health and wellness benefits designed to support your overall well-being.
Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.
Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
Comprehensive support for international relocations and permanent residency processes.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchkeyword researchcampaign setupbid managementbudget managementA/B testingperformance trackingoptimizationreportingdigital marketing management

Soft Skills

leadershipstrategic thinkingcommunicationproblem-solvingproactive identification of opportunitiescollaborationadaptabilityproject management

Certifications

Google AdWords certificationBing certificationGoogle Analytics certification