Marketing Automation Specialist
Epic Staffing Group
full-time
Posted on:
Location Type: Hybrid
Location: Makati City • 🇵🇭 Philippines
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Own the full lifecycle communication strategy across email and text messaging channels, including campaigns that drive nurturing, onboarding, reactivation, and retention.
- Design and implement automated workflows and triggered communications that move leads and prospects efficiently through the marketing funnel.
- Establish and maintain tracking and attribution frameworks to ensure accurate measurement of engagement and conversions.
- Collaborate with cross-functional marketing partners to confirm that tracking, forms, and integrations function properly across all systems.
- Develop, test, and refine personalized and dynamic content to enhance message relevance and audience engagement.
- Oversee daily email and text operations, including campaign setup, list management, scheduling, and execution.
- Align lifecycle initiatives with overall lead generation and content strategies to maintain cohesive messaging across channels.
- Partner with marketing leadership to develop reporting dashboards that measure campaign effectiveness and conversion performance.
- Analyze campaign results to generate insights and recommendations for optimizing funnel performance.
- Conduct testing to continuously improve campaign productivity, deliverability, and engagement.
- Monitor program outcomes and adjust strategies to enhance overall effectiveness and return on investment (ROI).
- Serve as a subject matter expert on marketing automation tools and lifecycle campaign setup processes.
- Manage audience lists and segmentation across multiple systems to ensure accurate targeting and messaging.
Requirements
- Three years of experience in lifecycle, CRM, or marketing automation campaign management.
- Strong understanding of email and SMS platforms (e.g., HubSpot, Customer.io, Marketo, Salesforce Marketing Cloud, or equivalent).
- Experience implementing UTM tracking, tagging, and attribution within campaign workflows.
- Knowledge of CRM/ATS data flow and reporting alignment for campaign performance measurement.
- Experience with dynamic content, segmentation, and audience personalization.
- Basic familiarity with Google Analytics, Looker Studio, or other reporting platforms preferred.
- Possess an overall knowledge of business functions and understanding of services, business strategy, policies and procedures, and job’s impact to the organization.
- Communicate effectively in writing.
- Focus on the details of work content, work steps, and final work products.
- Engage others for input, contribution, and shared responsibility for outcomes.
- Analyze work, set goals, develop plans of action, utilize time.
- Affect or change other’s positions or opinions.
- Engage effectively in dialogue.
Benefits
- Competitive salary package, quarterly performance bonus
- HMO (medical and dental) & Life Insurance coverage
- Paid vacation and sick leave credits. All unused leave credits are convertible to cash by end of the year
- Additional Covid-19 vaccine and birthday leave credits
- Extra allowances will be given for WFH set-up such as internet subsidy and transportation allowance for WFO set-up
- Medicine & Optical reimbursements
- Perfect Attendance bonus
- Career development and advancement opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle campaign managementmarketing automationemail marketingSMS marketingUTM trackingdynamic contentaudience segmentationreporting alignmentcampaign performance measurementdata analysis
Soft skills
effective communicationattention to detailcollaborationgoal settinganalytical thinkingengagementstrategic planninginput solicitationresponsibility sharingdialogue engagement