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Demand Generation Manager – Contract
Epic KidsDemand Generation Manager at Epic School Plus driving awareness and lead generation in the K–12 education market. Responsible for integrated marketing strategy and executing multi-channel campaigns.
About the role
Key responsibilities & impact- Develop and execute the annual multi-channel demand generation strategy for Epic School Plus.
- Create integrated marketing programs aligned to sales goals, target markets, and growth objectives.
- Build campaigns that drive awareness, engagement, lead generation, pipeline creation, and customer expansion.
- Identify new opportunities to accelerate growth within strategic districts and state markets.
- Collaborate with leadership on annual planning, forecasting, and budget allocation.
- Lead multi-channel marketing campaigns including email marketing, account-based marketing, content marketing, paid digital advertising, social media, webinars, virtual events, conferences and trade shows, customer advocacy programs.
- Partner closely with School Sales leadership to align marketing efforts with pipeline goals.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, Education, or related field.
- 5–8 years of experience in demand generation, growth marketing, field marketing, or B2B marketing.
- Proven track record generating measurable pipeline and revenue impact.
- Experience managing integrated marketing campaigns across multiple channels.
- Strong analytical and reporting skills.
- Excellent project management and organizational abilities.
- Exceptional written and verbal communication skills.
Benefits
Comp & perks- health insurance
- flexible work arrangements
- professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketingfield marketingB2B marketingintegrated marketing campaignsemail marketingaccount-based marketingcontent marketingpaid digital advertisinganalytics
Soft Skills
project managementorganizational abilitieswritten communicationverbal communicationanalytical skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in Education