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Senior Copywriter – Ad Creative Strategist
EP Logistics InternationalCreative Strategist responsible for generating high-performing ads and low-ticket offers. Collaborating with the team to scale marketing funnels and achieve significant ad spend results.
About the role
Key responsibilities & impact- Create ad concepts, hooks, and angles aligned with each offer
- Write complete ad copy for Meta ads, YouTube ads, Instagram reels, any paid traffic channel we deploy
- Work with our editors and graphics designers to transform your copy into ads that convert
- Maintain message-market consistency from ad → VSL → page → checkout
- Work with the founder to create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
- Work with the founder to write full, word-for-word VSL scripts designed for AI avatar VSLs, Actor-read VSLs, Voiceover + b-roll / stock footage
- Own the conversion narrative across the entire funnel
Requirements
What you’ll need- Real direct-response experience (offers, VSLs, ads — not brand fluff)
- A track record of writing winning ads for scaled offers, including coming up with new concepts, not just rewriting what already exists
- A strong understanding of cold traffic psychology, especially low-ticket offers
- A track record of writing copy that’s simple, clear, emotionally sharp, and scalable
- A preference for deep work over meetings (this role is ~90% creation)
- Big bonuses (not required): You’ve scaled low-ticket offers before
- You’ve built faceless funnels
- You’ve worked in info, education, or subscription businesses in biz opp space.
Benefits
Comp & perks- High performance team culture with an A-player team that is No BS, Get Sh*t Done type of attitude
- Make a real difference in educating and inspiring beginners and 9-5ers on how to change their lives.
- True growth opportunity into a c-suite level partner in the company.
- Travel with our c-suite executive team to 2-3X team retreats per year globally (last year we did Dubai, Egypt, China, and Puerto Rico!) - Not required, but a bonus for those that like travel.
- Real ownership over offers and messaging
- Remote + flexible hours, deep thinking and creative work is the primary function of this role
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ad copywritingdirect-response marketingVSL scriptwritingconversion optimizationcold traffic psychologyfunnel buildingconcept developmentoffer creationcopywriting for paid trafficemotionally engaging copy
Soft Skills
creativitycollaborationcommunicationfocus on deep workadaptabilityproblem-solvingattention to detailstrategic thinkingtime managementself-motivation