Eon.io

Digital Campaign Marketing Manager

Eon.io

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Architect Multi-Channel ABM: Partner with Sales, Marketing Ops, and RevOps to design and execute high-impact ABM campaigns that drive pipeline against target accounts.
  • Support Database Segmentation: Own the audience architecture to ensure highly relevant, personalized outreach across our entire database.
  • Lead Nurture Strategy: Build sophisticated nurture streams that drive thought leadership, deepen content engagement, and accelerate Lead-to-MQL conversion.
  • Support Tentpole Launches: Launch integrated digital campaigns to amplify our event sponsorships and major content drops, ensuring maximum ROI from our biggest bets.
  • Help drive Brand Awareness: Execute third-party sponsorships and influencer programs to build authority and engagement within our ICP.
  • Optimize and Report: Maintain a rigorous focus on performance, constantly reporting on and optimizing programs to meet pipeline targets.
  • Be a Team Player: Collaborate cross-functionally with Events, Content, and Analytics teams to ensure a unified and friction-free brand experience.
  • Support Strategy & Budget: Partner with the Director of Demand Generation to forecast campaign spend scenarios and take creative swings that help drive engagement with our ICP.

Requirements

  • 4+ years of experience leading integrated digital campaigns and ABM programs in a B2B SaaS environment.
  • Proven track record of partnering with Sales and RevOps to move the needle on target account engagement and pipeline.
  • Funnel guru with a strong grasp of B2B funnel metrics and attribution modeling.
  • Tool Proficiency: in Marketing automation (e.g., Marketo/Hubspot), CRM (e.g., Salesforce), and ABM platforms (e.g., 6sense/Demandbase).
  • Analytical & Creative: Comfortable toggling between campaign creative direction and deep-dive performance reporting.
  • Event & Content Savvy: Experience supporting large-scale event sponsorships and content-led growth initiatives to drive engagement & demand.
  • Strong Communicator: Ability to share campaign roadmaps and translate campaign data and performance into actionable insights for cross-functional stakeholders.
  • Startup Ready: A proactive self-starter who stays curious, thinks in AI-powered systems, and thrives in high-growth, fast-paced environments.
Benefits
  • 401(K) Program & Company Match
  • Health, Dental, Vision, & Life Insurance
  • Short Term and Long Term Disability
  • Autonomous work environment
  • In-Office/Home Office Setup Reimbursement
  • Time Off (PTO) + Holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM campaignsdatabase segmentationlead nurture strategydigital campaignsB2B funnel metricsattribution modelingcampaign performance reportingcontent engagementevent sponsorshipsdemand generation
Soft Skills
collaborationcreativityanalytical thinkingcommunicationproactivitycuriosityadaptabilityteamworkstrategic thinkingproblem-solving