Sales

• Develop and deliver comprehensive training programs focused on value-based messaging, contract negotiation, and deal management.
• Build a structured onboarding program to ramp new hires quickly to full productivity.
• Partner with Product Marketing, Product, and Attorneys/legal professionals to ensure consistent messaging, positioning, and support during pitches and demos.
• Develop coaching frameworks and tools to equip frontline managers to effectively coach their teams in deal execution, pipeline reviews, and performance improvement.
• Design certification programs to validate rep readiness in core skills such as pitching, demos, discovery, and negotiation.
• Create sales playbooks, pitch decks, demo frameworks, and objection-handling guides tailored to different buyer personas and deal stages.
• Implement scalable enablement tools (LMS, content management, demo tools) to ensure reps have access to the right resources at the right time.
• Collaborate with Marketing to ensure demand-generation content is aligned with the sales cycle and effectively leveraged by the field.
• Align enablement programs with the customer buying journey to ensure sales teams are engaging prospects with the right message, content, and support at each stage.
• Partner with Sales Leadership and RevOps to improve pipeline hygiene, forecasting accuracy, and deal progression.
• Introduce best practices for opportunity reviews, deal strategy sessions, and competitive positioning.
• Coach frontline managers and reps on pipeline management discipline and deal execution excellence.
• Collaborate with Sales Ops and Product Marketing to analyze win/loss data, feeding insights into training programs and sales strategy adjustments.
• Establish clear enablement KPIs tied to productivity, quota attainment, and win rates.
• Track adoption and effectiveness of enablement initiatives and continuously optimize programs based on data and feedback.
• Ensure alignment with the quota model, forecasting cadence, and CRO-level revenue goals.
• Develop scalable enablement programs that can be localized to meet the needs of sales teams across U.S. and global markets.

Sales Enablement Director

Director, Sales

Sales Representative

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Director of Sales – Commercial Excellence

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