Digital Marketing Specialist
enVista
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Own and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, and paid social channels
- Develop and execute SEO strategies to increase organic traffic, keyword rankings, and qualified conversions
- Perform keyword research, competitive analysis, and opportunity modeling to guide campaign and content strategy
- Optimize campaign structure, bidding strategies, ad copy, and landing page alignment to improve performance metrics
- Monitor, analyze, and report on campaign KPIs including CPL, ROIM, rankings and conversion rates
- Conduct technical and on-page SEO audits and partner with web and content teams to implement improvements
- Collaborate with content and demand generation teams to align SEO and PPC with campaign themes and offers
- Run A/B tests across ads and landing pages to continuously improve conversion performance
- Manage budgets and forecasts across paid channels to maximize return on spend
- Build dashboards and executive-ready reports that translate performance data into actionable insights
- Stay current on search engine algorithms, paid media features and digital marketing best practices
Requirements
- Bachelor’s degree in Marketing, Communications or a related field
- 3-6+ years of hands-on experience managing PPC and SEO programs
- Proven experience managing and optimizing Google Ads and Microsoft Ads campaigns
- Strong knowledge of SEO best practices including technical, on-page and off-page optimization
- Experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush or similar platforms
- Demonstrated ability to grow traffic and conversions through data-driven optimization
- Experience with landing page testing and conversion rate optimization
- Strong analytical skills with the ability to interpret performance data and make recommendations
- Working knowledge of CMS platforms and basic HTML/CSS concepts preferred
- B2B marketing experience preferred
- Google Ads and/or Analytics certifications are a plus
Benefits
- Competitive Pay + Performance Bonuses – Your impact matters, and we make sure it shows in your paycheck
- Comprehensive Health Coverage – Choose from top-tier Medical, Dental, and Vision plans that work for you and your family
- Generous PTO, Paid Holidays & Volunteer Days – Recharge, celebrate, and give back with time off that supports your life and passions
- Peace of Mind – Enjoy company-paid Life Insurance and Short- and Long-Term Disability benefits
- Paid Sabbatical – After seven years of service, take a well-earned break to rest, recharge, or explore
- 401(k) with Company Match – Invest in your future with a retirement plan that grows alongside you
- Flexible Work Options – Balance life and work with hybrid and remote opportunities that support how you thrive
- Employee Referral Bonus – Know someone amazing? Get rewarded for bringing top talent into the enVista family
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPC managementSEO strategieskeyword researchcompetitive analysisA/B testingconversion rate optimizationdata-driven optimizationtechnical SEOon-page SEOoff-page SEO
Soft Skills
analytical skillscollaborationcommunicationreportingbudget managementstrategic thinkingproblem-solvingdata interpretationactionable insightsperformance monitoring
Certifications
Google Ads certificationGoogle Analytics certification