Digital Marketing Manager
Environment Bank
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute digital marketing strategy across multiple channels to drive lead generation
- Lead paid-for digital advertising campaigns (Google paid, programmatic) to hit sales and onboarding targets
- Lead and administer HubSpot CRM marketing system including data management, automation, report building, HTML emails and HubSpot integration to maximise ROI
- Build live dashboards and produce monthly board reports demonstrating marketing effectiveness in real time
- Manage extensive contact lists with effective segmentation and GDPR compliance
- Build email campaigns and automated client journeys based on interactions
- Support Communications Manager and external agencies with SEO-rich content, copywriting and case studies
- Analyse data to inform local and national marketing campaigns, including social media and paid advertising
- Play a key role in developing the overall marketing strategy and budget alongside the broader marketing team
Requirements
- Marketing qualification or equivalent experience
- An excellent understanding of digital marketing strategy and best practices
- Good knowledge of content management software and marketing automation (HubSpot preferred)
- Strong SEO technical skills (Google pay per click and Programmatic advertising)
- Extensive and demonstrable B2B experience
- Experience leading paid-for digital advertising campaigns
- Experience with HubSpot integration, CRM data management and automation
- Experience ensuring GDPR compliant data handling and contact list segmentation
- Copywriting, editing and proof reading skills desirable
- Strong organisational and communication skills (both written and verbal)
- Ability to proactively manage multiple tasks, work to deadlines, and prioritise workload in a fast-paced environment
- Excellent knowledge of Microsoft Office, in particular Excel
Benefits
- Performance-based annual bonus up to 10% of salary
- Pension scheme with employer-matched contributions at 6% of salary
- 30 days of annual leave, plus paid bank holidays, birthday, and wellbeing day
- Option to purchase 5 additional days of annual leave after probation
- Remote and hybrid flexible working options
- Regional and departmental team co-working days
- Expenses-paid whole company meet twice a year
- Team fundraising and charity events
- Ongoing career development with training and mentoring
- Medical cash back scheme to cover everyday healthcare costs
- Employee assistance mental wellbeing support
- Enhanced sickness pay allowance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing strategypaid advertising campaignsSEOcopywritingdata analysisemail marketingmarketing automationGDPR complianceCRM data managementreport building
Soft skills
organizational skillscommunication skillstime managementprioritizationteam collaborationproactive managementediting skillsproofreading skills
Certifications
marketing qualification