Retail Strategy Manager
enviolo
full-time
Posted on:
Location Type: Hybrid
Location: Amsterdam • 🇳🇱 Netherlands
Visit company websiteJob Level
SeniorLead
About the role
- Define and execute Enviolo’s European retail strategy in alignment with OEM priorities and commercial objectives .
- Translate commercial goals into clear retail programs that drive awareness, conversion, and sell-through.
- Ensure consistent and high-quality execution of Enviolo’s brand and product experience at retail.
- Build and manage long-term relationships with key retail chains, dealer networks, and buying groups.
- Strengthen retailer advocacy for Enviolo-equipped bikes by demonstrating value, performance, and ease of use.
- Collaborate with OEM partners to align retail initiatives with model launches and portfolio strategies.
- Develop and oversee retail activation initiatives, including in-store training, product demonstrations, merchandising, and promotional campaigns.
- Support the creation and rollout of training materials and educational programs that improve technical confidence and sales effectiveness.
- Ensure retail teams are equipped to represent Enviolo products clearly and convincingly to end consumers.
- Monitor retail performance, service feedback, and market trends to identify opportunities and risks.
- Translate retail insights into recommendations that influence commercial planning and go-to-market decisions.
- Continuously improve retail programs based on data, feedback, and evolving market dynamics.
- Work closely with Business Development, Marketing, Product, and Service teams to deliver a cohesive retail experience.
- Represent Enviolo at dealer events, trade shows, and key industry gatherings to strengthen brand presence and relationships.
Requirements
- 7+ years of experience in retail leadership, channel management, or commercial roles within the bicycle, sporting goods, or mobility sectors.
- Proven track record managing retail partnerships, dealer networks, or buying groups.
- Strong understanding of bicycle retail dynamics, including sell-through drivers and in-store experience.
- Excellent relationship-building , communication, and negotiation skills.
- Strategic and data-driven, with the ability to design and execute initiatives that deliver measurable impact.
- Strong leadership presence with the ability to influence cross-functional teams.
- Experience in retail training, enablement, and in-store execution.
- Native German speaker with fluency in English .
Benefits
- OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
retail strategychannel managementcommercial planningretail activationin-store trainingproduct demonstrationsmerchandisingpromotional campaignsdata analysissales effectiveness
Soft skills
relationship-buildingcommunicationnegotiationstrategic thinkingdata-driven decision makingleadershipinfluencecollaborationadaptabilityproblem-solving