Events

• Own Entrust’s global event strategy, defining the purpose, audience, and success criteria for Tier 1 events and flagship industry tradeshows.
• Lead the planning and execution of Entrust’s major events and C-level experiences, ensuring alignment with corporate objectives, brand storytelling, and go-to-market priorities.
• Partner with Sales, Product Marketing, and Brand teams to ensure events showcase Entrust’s leadership, innovation, and value to customers and partners.
• Oversee event portfolio management, including calendar planning, resource allocation, and prioritization to ensure high ROI and impact.
• Develop playbooks and frameworks for event execution, measurement, and lead follow-up — ensuring consistency and scalability across the global marketing organization.
• Integrate events into the broader marketing ecosystem, partnering with Growth Campaigns to ensure pre- and post-event engagement flows drive measurable pipeline progression.
• Manage agency and vendor relationships, ensuring excellence in logistics, production, and attendee experience.
• Establish event performance metrics — tracking ROI, engagement quality, and pipeline influence through consistent reporting and analytics.
• Accountable for event strategy, execution, and ROI — ensuring experiences contribute to awareness, engagement, and pipeline growth.
• Collaborates with Sales leadership on attendee strategy, executive participation, and event follow-up to ensure measurable business outcomes.
• Serves as the center of excellence for experience design, defining Entrust’s event standards, tiering, and measurement frameworks globally.
• Lead and mentor a global team of event professionals responsible for experience design, logistics, and stakeholder engagement.

Director, Strategic Events

Events Manager

Events & Programming Manager

Event Manager

Special Events Intern