Paid Ads Specialist

Entrepreneur Cooperative

Paid Ads Specialist scaling Google and Meta campaigns for medical and aesthetic practices. Managing tracking, budgets, optimization, and qualified patient-lead generation across client accounts.

Posted 8/18/2026full-timeRemote • 💃 Anywhere in Latin AmericaJuniorMid-Level💰 $1,500 - $2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads and Meta Ads campaigns, with a strong focus on conversion tracking, audience targeting, and compliance in healthcare advertising. Proven ability to analyze performance metrics and deliver actionable insights to improve campaign effectiveness and client outcomes.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ExperienceConversion Tracking ExpertiseHealthcare Advertising KnowledgeAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta AdsConversion TrackingKeyword ResearchBidding StrategiesAd CopywritingCampaign Performance AnalysisSpreadsheet ReportingLanding Page OptimizationAudience Targeting

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention to DetailAbility to PrioritizeCollaboration

Tools & Technologies

Google Tag ManagerGoogle AnalyticsCRM IntegrationsCall Tracking PlatformsPerformance Max

Industry Keywords

Healthcare CompliancePaid MediaClient Account ManagementPatient AcquisitionAgency Experience

About the role

Key responsibilities & impact

Build, launch, manage, and continuously optimize Google Ads campaigns, including Search, Performance Max, Display, and YouTube
Manage Meta Ads campaigns across Facebook and Instagram
Conduct keyword research, competitor analysis, and audience targeting tailored to healthcare decision-makers
Manage campaign budgets, bids, and bidding strategies to maximize ROAS and cost-per-lead efficiency
Write high-converting ad copy while maintaining compliance with medical advertising guidelines and platform policies
Set up and maintain accurate conversion tracking using Google Tag Manager, conversion tracking tools, call tracking, and CRM/EMR integrations
Analyze campaign performance weekly and provide recommendations based on patient acquisition and revenue impact
Troubleshoot tracking issues and campaign underperformance quickly
Monitor platform updates, algorithm changes, and healthcare-specific advertising best practices
Support landing page and conversion rate optimization initiatives
Collaborate with account managers, SEO specialists, and creative teams across the broader marketing funnel
Communicate campaign performance and recommendations clearly to internal stakeholders
Manage multiple client accounts simultaneously while maintaining organization and attention to detail
Generate qualified patient leads through paid acquisition campaigns
Improve ROAS and cost-per-lead efficiency across client accounts
Maintain accurate conversion tracking and attribution
Optimize advertising budgets based on measurable business outcomes
Identify and resolve campaign performance issues quickly
Deliver clear, actionable performance insights and recommendations

Requirements

What you’ll need

Advanced English (C1) required, with strong written and verbal communication skills
2+ years of hands-on paid media experience
Agency experience strongly preferred
Proven track record managing Google Ads accounts with meaningful budget responsibility
Strong understanding of conversion tracking and attribution
Strong working knowledge of Google Ads and Google Analytics
Analytical mindset with experience using spreadsheet-based reporting
Excellent written communication skills for ad copy and client-facing reporting
Ability to manage multiple client accounts simultaneously in a fast-paced agency environment
Strong organizational skills, attention to detail, and ability to prioritize effectively
Experience running paid campaigns for medical, aesthetic, or professional service clients preferred
Hands-on Meta Ads (Facebook/Instagram) experience preferred
Familiarity with call-tracking platforms and CRM integrations preferred
Knowledge of healthcare compliance considerations in digital advertising preferred
Experience with Performance Max, Demand Gen, or advanced Google Ads features preferred
Basic understanding of landing page conversion rate optimization preferred

Benefits

Comp & perks

Fully remote opportunity
Competitive compensation of $1,500 – $2,500 USD/month
Hands-on ownership of performance marketing campaigns
Work across Google Ads, Meta Ads, analytics, and conversion optimization
Gain specialized experience within medical and aesthetic marketing
Collaborative environment connecting paid media directly to measurable client revenue