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Influencer Marketing Manager
Entrepreneur CooperativeInfluencer Marketing Manager leading influencer marketing initiatives for global brands at a fast-growing agency. Collaborating with creators to enhance brand awareness and engagement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing influencer marketing strategies, managing relationships with creators, and optimizing campaign performance through data analysis. Proficient in negotiation, project management, and utilizing influencer marketing platforms to drive brand engagement and awareness.
Highest-signal resume keywords
Influencer Marketing Strategy DevelopmentCampaign Performance AnalysisNegotiation and Relationship ManagementProject ManagementSocial Media Platform Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer MarketingDigital MarketingCampaign ReportingData AnalysisKPI TrackingContent CreationContract NegotiationBrand Awareness StrategiesEngagement OptimizationCompliance with FTC Guidelines
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationStrong Organizational SkillsAnalytical MindsetAbility to Manage Multiple Campaigns
Tools & Technologies
CreatorIQTraackrAspireIQGoogle Analytics
Industry Keywords
Influencer Marketing ComplianceCreator EcosystemsDigital Content TrendsBrand AmbassadorsSocial Media Management
About the role
Key responsibilities & impact- Develop and execute comprehensive influencer marketing strategies aligned with brand and business objectives
- Define campaign goals, creator strategies, deliverables, timelines, and KPIs
- Identify opportunities to increase brand awareness, engagement, and campaign performance
- Continuously optimize influencer programs using campaign insights and industry trends
- Identify, recruit, onboard, and manage relationships with influencers, creators, and brand ambassadors
- Build long-term partnerships with creators across Instagram, TikTok, YouTube, blogs, and emerging platforms
- Maintain strong relationships with agencies, talent representatives, and creator networks
- Manage influencer campaigns from strategy through execution and reporting
- Coordinate campaign briefings, content creation, approvals, publishing schedules, and deliverables
- Negotiate influencer contracts, compensation, deliverables, and usage rights
- Track campaign performance using engagement, reach, conversions, ROI, and other KPIs
- Prepare client reports, presentations, and strategic recommendations
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 3+ years of experience in influencer marketing, digital marketing, social media management, or creator partnerships
- Proven experience planning and executing successful influencer marketing campaigns
- Strong negotiation and relationship management skills
- Excellent written and verbal communication skills in English
- Experience using influencer marketing platforms such as CreatorIQ, Traackr, AspireIQ, or similar tools
- Experience with Google Analytics and campaign reporting
- Deep understanding of social media platforms, creator ecosystems, and digital content trends
- Strong analytical mindset with the ability to translate campaign data into actionable insights
- Excellent organizational and project management skills
- Ability to manage multiple campaigns simultaneously
- Knowledge of FTC guidelines and influencer marketing compliance
Benefits
Comp & perks- Flexible schedule with availability to collaborate across international time zones
- Fully remote work environment with long-term career growth opportunities