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Head of Marketing
Entrepreneur CooperativeHead of Marketing leading a high-performing team driving revenue growth through strategic initiatives. Building scalable marketing systems that directly impact the company's success while utilizing AI technologies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, building B2B demand generation programs, and optimizing marketing performance through data-driven decision-making. Proven ability to lead and mentor high-performing marketing teams while managing budgets and resources effectively.
Highest-signal resume keywords
B2B Demand GenerationMarketing Strategy LeadershipAI-Powered Marketing WorkflowsCRM and Marketing Automation (HubSpot)Data-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyDemand Generation InitiativesMarketing Performance MetricsContent CreationBudget ManagementKPI ManagementRevenue ForecastingAnalytical MindsetProject ManagementStorytelling Abilities
Soft Skills
LeadershipCommunicationCollaborationMentoringWriting
Tools & Technologies
HubSpotCRM PlatformsMarketing Automation Tools
Industry Keywords
SaaSDigital MarketingTechnologyAgency Environments
About the role
Key responsibilities & impact- Develop and execute the company's overall go-to-market strategy.
- Define brand positioning, messaging, and competitive differentiation.
- Build scalable demand generation initiatives that support revenue growth.
- Own marketing pipeline generation and performance metrics.
- Monitor marketing performance and optimize initiatives based on measurable business outcomes.
- Define the company's voice and market positioning.
- Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets.
- Manage the marketing budget and allocate resources based on business impact and ROI.
- Lead, mentor, and develop a high-performing marketing team.
- Collaborate closely with executive leadership, sales, and strategic partners.
Requirements
What you’ll need- 8+ years of progressive marketing experience, including leadership roles.
- Proven success building B2B demand generation programs that generated measurable pipeline and revenue.
- Experience leading marketing strategy within SaaS, technology, digital marketing, or agency environments.
- Strong understanding of AI-powered marketing workflows and automation.
- Experience managing marketing budgets, KPIs, forecasting, and revenue-focused initiatives.
- Advanced experience with CRM and marketing automation platforms such as HubSpot.
- Strong analytical mindset with the ability to make data-driven decisions.
- Excellent leadership, communication, and project management skills.
- Exceptional writing, messaging, and storytelling abilities.
- Advanced English proficiency (C1/C2) with excellent written and verbal communication skills.
Benefits
Comp & perks- Fully remote opportunity
- Competitive compensation
- Professional development opportunities
- Work with cutting-edge AI technologies and modern marketing tools
- Long-term career growth within a fast-growing organization