Head of Marketing

Entrepreneur Cooperative

Head of Marketing responsible for building and leading a high-performing marketing organization. Focusing on strategic vision, execution, and measurable revenue growth within the performance marketing industry.

Posted 7/4/2026full-timeRemote • 🇦🇷 ArgentinaLead💰 $3,800 - $5,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies, building scalable demand generation initiatives, and optimizing marketing performance through data-driven decision-making. Proficient in managing marketing technology stacks and leading high-performing teams to achieve revenue growth.

Highest-signal resume keywords

B2B Demand GenerationMarketing Strategy LeadershipAI-Powered Marketing WorkflowsCRM and Marketing AutomationBudget Management and ROI Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyDemand Generation InitiativesPerformance MetricsLead Generation SystemsContent CreationData-Driven Decision MakingKPI TrackingMarketing OptimizationSales Enablement MaterialsCompetitive Differentiation

Soft Skills

LeadershipCommunicationProject ManagementStorytellingCollaboration

Tools & Technologies

CRM PlatformsMarketing Automation PlatformsHubSpotReporting SystemsDashboards

Industry Keywords

SaaSDigital MarketingTechnologyAgency EnvironmentsRevenue-Focused Initiatives

About the role

Key responsibilities & impact

Develop and execute the company's overall go-to-market strategy.
Define brand positioning, messaging, and competitive differentiation.
Build scalable demand generation initiatives that support revenue growth.
Align marketing efforts with company objectives and long-term business goals.
Own marketing pipeline generation and performance metrics.
Develop strategies across outbound, content, paid media, partnerships, and events.
Create scalable lead generation systems that consistently produce qualified opportunities.
Monitor marketing performance and optimize initiatives based on measurable business outcomes.
Define the company's voice and market positioning.
Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets.
Ensure consistent messaging across every customer touchpoint.
Design and implement AI-powered workflows that improve marketing efficiency and scalability.
Manage and optimize the marketing technology stack, including CRM and automation platforms.
Build reporting systems and dashboards to track KPIs and marketing performance.
Lead, mentor, and develop a high-performing marketing team.
Collaborate closely with executive leadership, sales, and strategic partners.
Manage the marketing budget and allocate resources based on business impact and ROI.

Requirements

What you’ll need

8+ years of progressive marketing experience, including leadership roles.
Proven success building B2B demand generation programs that generated measurable pipeline and revenue.
Experience leading marketing strategy within SaaS, technology, digital marketing, or agency environments.
Strong understanding of AI-powered marketing workflows and automation.
Experience managing marketing budgets, KPIs, forecasting, and revenue-focused initiatives.
Advanced experience with CRM and marketing automation platforms such as HubSpot.
Strong analytical mindset with the ability to make data-driven decisions.
Excellent leadership, communication, and project management skills.
Exceptional writing, messaging, and storytelling abilities.
Advanced English proficiency (C1/C2) with excellent written and verbal communication skills.

Benefits

Comp & perks

Fully remote opportunity
Competitive compensation
Long-term career growth within a fast-growing organization
Collaborative, entrepreneurial, and results-driven environment