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B2B Digital Marketing Manager
Entrepreneur CooperativeB2B Digital Marketing Manager driving brand growth and lead generation within foodservice packaging sector. Managing multi-channel marketing strategies and collaborating with various teams.
About the role
Key responsibilities & impact- Plan and execute multi-channel marketing strategies targeting fast-casual and quick-service restaurant decision-makers.
- Drive lead generation through email campaigns, content marketing, social media, SEO, and digital initiatives.
- Support the development of campaigns that increase brand awareness, engagement, and qualified leads.
- Track marketing performance and use insights to improve future campaigns.
- Conduct research on industry trends, customer behavior, competitors, and market opportunities.
- Create and manage content across blogs, newsletters, social media, digital catalogs, and other marketing channels.
- Organize participation in trade shows, conferences, and industry events.
Requirements
What you’ll need- Experience in B2B marketing, ideally within foodservice, packaging, hospitality, or related industries.
- Strong understanding of branding, audience engagement, storytelling, and lead generation.
- Ability to manage multiple projects at once with strong attention to detail.
- Hands-on experience creating marketing content across digital channels.
- Strong organizational, communication, and project management skills.
- Proficiency with Google Workspace and Slack.
- Self-starter with a fast-paced, proactive, and execution-oriented work style.
- Ability to work independently in a remote environment.
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketinglead generationcontent marketingemail campaignsSEOdigital marketingbrandingaudience engagementstorytellingproject management
Soft Skills
attention to detailorganizational skillscommunication skillsself-starterproactiveexecution-orientedability to manage multiple projectsindependent work