Business Operations & Marketing Manager

Entrepreneur Cooperative

Operations & Marketing Manager responsible for data integrity and marketing performance analysis in a real estate investment business. Leading CRM management and operational workflows for growth.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $1,500 - $2,100 per monthWebsite

About the role

Key responsibilities & impact

Own and maintain CRM data integrity, structure, and accuracy
Standardize pipeline stages, lead tracking, and attribution logic
Manage large datasets (10,000–50,000+ records), including cleaning and auditing
Improve CRM workflows and automation to reduce manual work
Manage segmentation, imports/exports, and campaign data preparation
Build and maintain dashboards tracking: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel and conversion cycle time
Deliver weekly performance reports with insights and recommendations
Own marketing attribution across all channels
Proactively identify underperforming campaigns and optimize performance
Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals)
Manage lead lists, segmentation, and CRM data flows
Track campaign performance and continuously improve processes
Support LinkedIn and email outreach initiatives
Manage and oversee a remote team (VAs, cold callers, lead managers)
Run weekly KPI meetings and track performance metrics
Identify operational bottlenecks and implement solutions
Act as the main operational point of contact for leadership
Support performance reviews and proactively address underperformance
Build and maintain SOPs for all repeatable processes
Own and manage ClickUp (or similar tools) for task and workflow management
Implement automation (Zapier, ClickUp, etc.) to improve efficiency
Ensure scalable onboarding processes for new hires.

Requirements

What you’ll need

4+ years of direct experience in Operations or Marketing Operations management roles (not adjacent/support functions)
Near-native English proficiency ( C2 or strong C1 , written and spoken, client-facing level)
Proven hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity)
Strong command of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models)
Demonstrated experience owning team accountability frameworks (KPIs, scorecards, performance tracking, weekly reporting cadences)
Experience managing and holding accountable remote teams (VAs, SDRs, marketing ops, or similar)
Advanced Excel / data analysis skills (Power Query or equivalent strongly preferred)
Experience handling and structuring large datasets (10K–50K+ records)
Proven ability to build dashboards and translate data into actionable insights
Strong organizational, analytical, and problem-solving skills
High ownership mindset with the ability to operate independently in unstructured environments.

Benefits

Comp & perks

Performance-based bonuses tied to operational and team outcomes
Annual salary review (cost-of-living adjustments)
Internet/home office stipend
Paid time off + U.S. holidays (after 6 months)
Long-term growth opportunity with direct exposure to leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM managementdata integritydata analysisExceldashboard buildingmarketing performance metricsKPI frameworksautomationdata cleaningdata segmentation

Soft Skills

organizational skillsanalytical skillsproblem-solving skillsownership mindsetcommunication skillsteam managementperformance trackingclient-facing skillsindependent operationprocess improvement