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Growth Marketing Specialist
Entrepreneur CooperativeGrowth Marketing Specialist responsible for strategic media planning and campaign oversight in a digital marketing agency. Collaborating with teams to drive measurable growth and ROI.
Tech Stack
Tools & technologiesiOS
About the role
Key responsibilities & impact- Develop full-funnel, integrated media strategies across programmatic, search, social, and traditional channels
- Define audience targeting, channel mix, and budget allocation
- Translate business goals into measurable KPIs (CPA, ROAS, reach, frequency)
- Plan and manage approximately 15–20 campaigns annually
- Provide strategic direction across platforms such as DSPs, Google Search, YouTube, and social media
- Identify new opportunities through audience insights and market research
- Ensure campaigns are aligned with performance goals and brand objectives
- Lead RFP processes and evaluate new media partners
- Negotiate insertion orders (IOs) and manage vendor relationships
- Oversee campaign pacing and budget allocation efficiency
- Monitor campaign performance and provide optimization recommendations
- Deliver weekly performance updates and post-campaign reports
- Recommend budget shifts based on real-time insights
- Define tracking frameworks using tools such as GA4 and Google Tag Manager
- Analyze attribution models to inform long-term strategy
Requirements
What you’ll need- 5+ years of experience in media strategy, planning, or digital advertising
- 3+ years of experience in programmatic advertising
- Proven experience managing large-scale media budgets ($1M+)
- Strong knowledge of DSP platforms (e.g., The Trade Desk or similar)
- Experience managing vendor relationships and RFP processes
- Proficiency in GA4, Google Tag Manager, and analytics tools
Benefits
Comp & perks- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media strategycampaign managementaudience targetingbudget allocationKPI measurementattribution modelsprogrammatic advertisingvendor relationship managementRFP processescampaign optimization
Soft Skills
strategic directionnegotiationcommunicationanalytical thinkingleadership