Digital Marketing

• Collaborate with cross-functional teams including engineering, design, and marketing to define product requirements, prioritize features, and drive product roadmap execution for Entrata’s digital marketing solutions.
• Lead cross-functional teams in the end-to-end product development lifecycle, integrating AI capabilities to enhance user experiences and streamline processes.
• Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs.
• Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and in India.
• Spearhead the development and deployment of AI algorithms for marketing optimization, working closely with data scientists and engineers to refine models and improve lead qualification accuracy.
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for innovation within the property management digital marketing and advertising space.
• Monitor key performance metrics, such as CPAL, and user feedback to iterate on product enhancements, address pain points, and drive continuous improvement across our digital marketing product suite.
• Work directly with customers and prospects to evangelize the solutions you build and drive adoption and PLG.
• Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.

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