Enterprise Community Partners

Assistant Director – Property Marketing

Enterprise Community Partners

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • Maryland • United States

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Salary

💰 $100,000 - $115,000 per year

Job Level

Lead

About the role

  • Accelerate Lead Generation and Demand by planning and executing targeted, data-driven marketing strategies.
  • Activating and optimizing campaigns across digital channels.
  • Monitor performance at the property level and adjust tactics to improve leasing efficiency.
  • Proactively Supporting At-Risk and Underperforming Properties by identifying properties trending toward underperformance.
  • Develop high-impact marketing plans for lease-ups, redevelopments, and rehabs.
  • Strengthening Brand and Reputation by implementing property-level brand positioning and messaging that align with brand standards.
  • Collaboration and Stakeholder Engagement with property management, leasing teams, and internal teams.
  • Measurement and Reporting on marketing and operational performance, including lead volume and conversion metrics.

Requirements

  • Bachelor's degree in marketing, Communications, Business, or related field required, advanced degree a plus.
  • 5–7+ years of experience in multifamily or affordable housing marketing, with a proven track record of improving occupancy and supporting lease-ups.
  • Onsite property operations experience preferred.
  • Proven experience marketing large, multi-market portfolios with diverse property types and performance profiles.
  • Strong background in lead generation, campaign development, and audience engagement strategies.
  • Proficiency with property marketing tools and digital marketing platforms, including Yardi, RentCafe, CMS platforms, ILS, email marketing tools, and social media.
  • Knowledge of fair housing laws and regulations.
  • Knowledge of Google Analytics, Google Tag Manager, and paid search (PPC) platforms is a plus.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work arrangements
  • Paid time off
  • Annual performance bonuses
  • Adoption and surrogacy support
  • Health advocacy
  • Employee Assistance Program (EAP)
  • Mental health benefits
  • Learning and development opportunities including tuition reimbursement for job-related courses and certifications
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationcampaign developmentaudience engagement strategiesmarketing strategiesperformance measurementoccupancy improvementproperty marketingdigital marketingdata-driven marketingmarketing plans
Soft Skills
collaborationstakeholder engagementproactive supportcommunication