Product Marketing Manager

Enterprise Bot

Product Marketing Manager building Enterprise Bot’s product marketing function for enterprise agentic AI automation. Owning launches, competitive intelligence and unified positioning across European markets.

Posted 8/20/2026full-timeBengaluru • 🇮🇳 IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B technology and SaaS, including ownership of product launches, competitive analysis, and effective messaging strategies. Proven ability to translate technical differentiators into compelling buyer-facing narratives while managing cross-functional collaboration.

Highest-signal resume keywords

Product Marketing ExperienceB2B Technology MarketingCompetitive Analysis OwnershipCross-Functional CollaborationEnterprise Buyer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementCompetitive IntelligenceMessaging DevelopmentMarket AnalysisSales EnablementPerformance Metrics DefinitionRFP Content CreationCustomer InterviewsWebsite Messaging ManagementPlatform Product Launches

Soft Skills

Strong Written CommunicationCross-Functional CoordinationStakeholder EngagementAdaptability to Time ZonesTeam Collaboration

Tools & Technologies

CRM SoftwareMarketing Automation ToolsAnalytics PlatformsContent Management SystemsCollaboration Tools

Industry Keywords

SaaSConversational AICCaaSContact Centre TechnologyRegulated IndustriesGDPRDORAFinancial ServicesHealthcarePublic Sector

About the role

Key responsibilities & impact

Own the full launch lifecycle for products, platform releases and major features, from early planning through to post-launch performance review
Define launch tiering and build launch narratives and supporting assets
Run cross-functional launch readiness across Product, Engineering, Sales, Pre-Sales, Customer Success, Partnerships and Support
Coordinate launch campaigns and partner enablement
Define launch success metrics, report performance and feed findings into future launches
Own the internal launch calendar and align it with product release cadence
Bring structured market, competitive and buyer evidence into roadmap discussions
Maintain views of competitive feature gaps, buyer requirements and RFP patterns
Support roadmap communication to customers, prospects and partners
Build competitive intelligence, win/loss analysis, battlecards, objection-handling guides and competitive teardowns
Own core positioning, messaging hierarchy, proof points and reference stories across geographies
Translate technical differentiators into buyer-facing value
Own website product, solution and platform messaging and site narrative
Build sales enablement assets and support pricing, packaging, analyst relations, RFP content and event messaging
Run enablement sessions and structured customer and prospect interviews
Build Enterprise Bot's first Product Marketing function from the ground up

Requirements

What you’ll need

5+ years in product marketing within B2B technology, SaaS or enterprise software
Demonstrable experience marketing to enterprise buyers with long, multi-stakeholder sales cycles
Proven ownership of product and platform launches end to end
Direct working experience with Product and Engineering teams, including contributing market and competitive evidence to roadmap discussions
Proven ownership of competitive analysis and positioning
Experience owning product and solution page messaging on a company website and keeping it aligned to positioning over time
Strong written English and ability to turn technical capability into commercial argument
Experience working with distributed sales teams across multiple countries
Comfort operating with European working hours for part of the day
Background in conversational AI, CCaaS, contact centre technology, automation or adjacent categories strongly preferred
Experience marketing into regulated industries such as financial services, insurance, healthcare or public sector strongly preferred
Familiarity with European compliance frameworks (GDPR, DORA and sector certifications) as buying criteria strongly preferred
Experience with on-premise or hybrid deployment models, not SaaS only, strongly preferred
Experience launching platform products rather than single-channel point solutions strongly preferred
Exposure to partner and channel go-to-market strongly preferred

Benefits

Comp & perks

Shape a function from the ground up – Build Enterprise Bot's first Product Marketing function and have a direct impact on product strategy, positioning and go-to-market.
Work with cutting-edge AI – Help define the market narrative for an enterprise-grade agentic AI platform used by leading financial services, insurance and public sector organisations across Europe.
Global exposure – Collaborate daily with Product, Engineering and commercial teams across Switzerland, Spain, Poland, the UK and other European markets.
High ownership, low bureaucracy – Take ownership of launches, competitive strategy and messaging, with the autonomy to influence business decisions and work directly with senior leadership.
Competitive salary and performance-based incentives – We offer a competitive compensation package aligned to experience and impact.