Product Marketing Manager

Ensora Health

Product Marketing Manager shaping AI-enabled products and value-added services at Ensora Health. Collaborating with teams to drive market execution and customer value.

Posted 4/30/2026full-timeRemote • Idaho, Kansas, South Dakota • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the development and execution of product marketing strategy, positioning, and messaging for assigned products and services, leveraging AI and analytics to inform decisions.
Partner with Product, Sales, Marketing, and Customer‑facing teams to align messaging with customer needs, market trends, and business objectives.
Contribute to the creation of value propositions, messaging frameworks, and competitive differentiation, using AI‑assisted research and synthesis where appropriate.
Assist with the development of customer‑facing content—including website copy, landing pages, in‑app messaging, and product communications—using AI tools to increase efficiency, consistency, and quality.
Support Sales and Customer‑facing teams by creating enablement materials, training content, and buyer insights, incorporating AI‑driven analysis of customer behavior and feedback.
Participate in planning and execution of marketing initiatives such as campaigns, webinars, product updates, and launches, experimenting with AI to optimize reach and engagement.
Analyze market data, customer feedback, and product performance using both traditional methods and AI‑enabled insights to surface recommendations.
Collaborate cross‑functionally to support coordinated, scalable, and data‑informed product launches.

Requirements

What you’ll need

Bachelor’s degree or equivalent practical experience.
3+ years of experience in product marketing, product management, or a related role.
Experience supporting SaaS or technology‑driven products, ideally within AI‑enabled platforms.
Experience contributing to go‑to‑market initiatives or product launches.
Demonstrated ability to use AI tools to enhance research, content development, analysis, or workflow efficiency.
Experience developing messaging, sales enablement materials, or customer‑facing content.
Strong analytical skills with the ability to interpret data and translate insights into action.
Strong written and verbal communication skills.
Ability to manage multiple priorities in a fast‑paced, collaborative environment.
Experience with Revenue Cycle Management (RCM) and Payments is preferred.

Benefits

Comp & perks

Diversity, Equity, Inclusion, and Belonging initiatives
Confidentiality according to EEO guidelines

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingproduct managementAI toolscontent developmentdata analysisgo-to-market initiativessales enablementcustomer-facing contentmarket analysisworkflow efficiency

Soft Skills

analytical skillswritten communicationverbal communicationcollaborationprioritizationadaptabilitycreativitystrategic thinkingproblem-solvingcustomer focus

Certifications

Bachelor’s degree