Ensora Health

Demand Generation Manager

Ensora Health

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

SQL

About the role

  • Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance.
  • Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy.
  • Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.
  • Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals.
  • Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff.
  • Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel.
  • Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners.
  • Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes.
  • Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit.
  • Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

Requirements

  • 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition.
  • Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads.
  • Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions.
  • Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts.
  • Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization.
  • Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps.
  • Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.
Benefits
  • Health insurance
  • Remote work options
  • Professional development opportunities
  • Diversity and inclusion programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationpipeline managementrevenue targetsaudience segmentationlead scoringnurture programsMQL-to-SQL handoffcampaign optimizationdata analysisAI-enabled tools
Soft Skills
analytical mindsetcross-functional collaborationwriting skillsediting skillsperformance-first mindset