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Assistant Marketing Manager
EnsembleIQAssistant Marketing Manager at EnsembleIQ supporting marketing strategy and execution for leading retail brands. Collaborating with cross-functional teams to enhance brand awareness and drive event participation.
About the role
Key responsibilities & impact- Support the overall marketing strategy for brand media and events, to ensure fulfillment of sales, brand, and event marketing objectives via a variety of marketing channels.
- Partner with the Marketing Director and Event Registration Specialist for marketing execution support of campaigns, initiatives and events.
- Lead campaigns and initiatives to drive brand/product awareness with customers, sponsors, and prospects—creating demand, nurturing interest, and generating qualified leads to increase the overall sales pipeline.
- Liaison with the sales team to understand marketing needs and gather details on what needs to be communicated.
- Develop the overarching brand marketing strategy to establish and communicate the value proposition of the brands within the portfolio.
- Execute campaigns across a variety of channels, including email, programmatic, content syndication, retail media, and more.
- Develop, execute, and manage marketing campaigns for multiple B2B events and awards across the Canadian retail industry.
- Measure, track and analyze the performance of campaigns and marketing activities, providing recommendations to adjust and optimize the marketing strategy for growth.
- Collaborate with other internal stakeholders to ensure the timely and quality execution of key marketing projects that span multiple brands and teams.
Requirements
What you’ll need- 4+ years of B2B marketing experience, including sales marketing, and event/webinar experience with retail markets preferred.
- Bachelor’s degree in marketing or equivalent experience
- 5% business travel to events, as required
- Strong marketing copywriting skills with attention to detail.
- A good eye for design and the ability to create visually engaging content.
- Skilled at measurement, tracking, and analysis of the performance of campaigns (A/B testing, benchmarking, etc.).
- Comfortable using Google Sheets to manage data.
- Experience with marketing data and ESPs, preferably Marketo.
- Experience with Canva or Adobe Suite
- Proficiency in marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads (or similar).
Benefits
Comp & perks- 100% company-paid dental, life/AD&D, and short-term disability
- Options for extended health and tax-free long-term disability
- Group RRSP and RESP
- Monthly internet stipend
- Holistic well-being program
- Generous Paid Time Off (PTO)
- Supportive EAP
- Comprehensive compensation package
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingevent marketingmarketing copywritingA/B testingbenchmarkingcampaign measurementdata analysiscontent creationbrand marketing strategylead generation
Soft Skills
attention to detailcollaborationcommunicationcreativitystrategic thinking
Certifications
Bachelor’s degree in marketing