Enovis

Director, Demand Generation

Enovis

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

SFDCSQL

About the role

  • Own end-to-end demand generation strategy to drive MQL, SQL, and pipeline contribution
  • Set and deliver against pipeline, conversion, and ROI targets in close partnership with Sales and Commercial Marketing
  • Lead performance marketing across paid search, paid social, email, trade show, print, media, website optimization, and retargeting
  • Optimize the full funnel through testing, attribution modeling, and continuous performance analysis
  • Develop and analyze data, metrics and KPI’s to devise marketing strategies and ROI
  • Lead integrated, multi-channel campaigns aligned to business priorities, GTM messages, and product launches
  • Translate strategy into campaign briefs, messaging frameworks, and activation plans
  • Ensure alignment across target audience, creative execution, channel mix, and performance goals
  • Own strategy, performance, and optimization for all digital channels, including: Website, Organic and paid social, Email and nurture programs, Paid media and digital advertising
  • Ensure digital experiences are optimized for both brand impact and lead conversion
  • Own brand activation and creative execution across demand programs, digital experiences, events, and sales assets
  • Lead creative, media, and digital agencies and partner with corporate communication to deliver high-impact, on-brand work
  • Ensure brand consistency while tailoring creative for performance across channels
  • Own Marketing Operations, including lead management, scoring, routing, and reporting
  • Lead Marketing Technology stack, ensuring tools support scalable growth and clean data flow (e.g., CRM, MAP, analytics, paid media platforms)
  • Drive operational rigor, dashboards, and insights to inform decisions and executive reporting
  • Measure enablement effectiveness and impact on pipeline progression and conversion
  • Manage and develop demand generation team which includes a Digital Marketing Coordinator, a Graphic Designer, a Digital Marketing Manager, a Salesforce.com Coordinator and a Marketing Communication Consultant
  • Partner closely with Sales, Product Marketing, Commercial leadership, and Finance
  • Influence senior stakeholders through clear performance insights and recommendations
  • Build strong alignment between growth objectives, brand strategy, and operational execution
  • Partner with corporate marketing and communication to ensure aligned BU operations
  • Allocate and manage the demand generation budget
  • Develops and manages the marketing operating budget.
  • Manages the Salesforce.com platform
  • Understands the voice of the customer and utilizes this knowledge in formulating marketing plans

Requirements

  • 8+ years of experience in demand generation, growth marketing, or integrated marketing
  • Experience in US Medical device regulated markets
  • Proven ownership of MQL/SQL, pipeline, and revenue impact
  • Strong experience with performance marketing and digital channels
  • Demonstrated leadership of Marketing Operations and Marketing Technology
  • Experience leading creative development and agency partnerships
  • Strong analytical, communication, and stakeholder management skills
  • Bachelor’s degree from a four-year college or university
  • Excellent interpersonal and communication skills
  • Demonstrated skill in developing and maintaining productive work teams
  • Ability to demonstrate personal integrity in all interactions
  • Excellent organizational, interpersonal, and networking skills with large groups as well as with individuals are essential
  • Ability to effectively present information
  • Some travel is required for this job, approximately 25%.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingintegrated marketingperformance marketingdigital marketingdata analysisKPI developmentcampaign managementlead managementbudget management
Soft Skills
leadershipcommunicationstakeholder managementinterpersonal skillsorganizational skillsnetworkingintegrityteam developmentpresentation skillsanalytical skills