CRM Marketing Manager

Enova International

CRM Marketing Manager leading email and SMS lifecycle programs for Enova, a fintech providing accessible online financial services. Managing campaigns, testing, analytics, and team development for lending brands.

Posted 8/5/2026full-timeChicago • Illinois • 🇺🇸 United StatesSeniorLead💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing strategic consumer lifecycle marketing campaigns across email and SMS, with a strong focus on data analysis, A/B testing, and collaboration with cross-functional teams. Proficient in Salesforce Marketing Cloud and marketing automation platforms, driving measurable business results in fintech or related industries.

Highest-signal resume keywords

Email MarketingSalesforce Marketing CloudA/B TestingData AnalysisLifecycle Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle MarketingA/B TestingAudience SegmentationCampaign ManagementData AnalysisPerformance ReportingCreative Brief WritingMarketing AutomationBudget Management

Soft Skills

Strong CommunicationCross-Functional CollaborationProject ManagementAdaptabilityStakeholder Alignment

Tools & Technologies

Salesforce Marketing CloudBrazeKlaviyoIterableMarTech Tools

Certifications & Qualifications

Salesforce Marketing Cloud Certifications

Industry Keywords

FintechFinancial ServicesE-CommerceSubscription BusinessesConsumer Lifecycle Strategies

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop strategic consumer lifecycle strategies across email and SMS from lead acquisition through renewal and win-back
Build and deploy campaigns and customer experiences in Salesforce Marketing Cloud, including audience segmentation, journey logic, and send cadence
Develop and maintain A/B testing programs for subject lines, CTAs, offers, send frequency, and segments
Write or direct creative briefs and campaign copy for small business owners across the customer lifecycle
Partner with MarTech and MarOps on platform architecture, automation capabilities, and tooling
Manage lifecycle forecasting, budget, and performance reporting, connecting channel activity to lending outcomes
Develop and scale campaigns supporting awareness, conversion, onboarding, engagement, and education about Term Loan and Line of Credit products
Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to align messaging and customer touchpoints

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Finance, or a related field
8+ years in email marketing, lifecycle marketing, or CRM
Track record of running high-volume programs measured by business results
Background in fintech, financial services, e-commerce, or subscription businesses strongly preferred
Hands-on experience with Salesforce Marketing Cloud or comparable ESPs such as Braze, Klaviyo, or Iterable
Comfortable working in marketing automation platforms without needing to be a developer
Disciplined A/B testing approach
Strong segmentation and data analysis skills
Strong communication and cross-functional skills
Ability to write creative briefs, align stakeholders, and challenge ineffective approaches
Ability to manage multiple campaigns and priorities and drive projects to completion
Comfortable leading teams through ambiguity and change
Salesforce Marketing Cloud certifications are a plus
Eligible to work in the United States; visa sponsorship is not available

Benefits

Comp & perks

Hybrid schedule with in-office work Tuesday through Thursday and remote flexibility on Mondays and Fridays
Health, dental, and vision insurance including mental health benefits
401(k) matching plus a roth option (U.S. Based employees only)
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day
Additional compensation may include a bonus and restricted stock units