Lifecycle Marketing Specialist

Enova International

Lifecycle Marketing Specialist managing lifecycle marketing strategy across multiple mediums at Enova International. Collaborating with teams to optimize initiatives and enhance communications.

Posted 5/8/2026full-timeChicago • Illinois • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $83,000 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Customer Experience - Drive and own the creation of various customer life cycles by identifying the correct types of outreach and their frequencies.
Campaign Management – Develop and implement automated direct marketing and email campaigns within a CRM platform to drive lead conversion, improve customer portfolio performance, and support product launches/changes.
AI Strategy & Optimization - Utilize AI tools to supercharge marketing campaigns, data analysis, and process improvements.
Reporting & Analytics – Report and monitor segment performance and campaign performance including audience, monthly trends, email metrics and conversion.
Testing Programs – Develop robust A/B and multivariate testing programs to optimize portfolio performance (email, DM, SMS, etc.)
Best Practices – Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam reports.
Communicate & Collaborate – Partner with internal departments (Legal & Compliance, Analytics, Creative Services, Business Intelligence, Data Services, and Tech) and marketing team members to execute projects and tests.

Requirements

What you’ll need

Have 2-8 years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
Have CRM and database management experience - You’re able to develop, automate and personalize communication campaigns via an established CRM platform. You have experience developing and executing A|B testing programs, with the ability to analyze and action upon results.
Demonstrated success leveraging AI to supercharge work - You’re able to utilize Agentic AI to build, maintain, and optimize effective marketing strategies and operations.
Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically to improve processes and discover ways to increase campaign performance that will have a measurable impact on the business.
Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners, etc.) in support of specific business priorities.
Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.
Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, segment a customer population through the use of queries, solve problems, and make informed recommendations. Experience developing SQL queries is a plus, but not required (SQL preferred). Experience with Excel, Microstrategy, Tableau or other visualization tools preferred.
Are intellectually curious and have a passion to learn.
Financial-services experience a plus.

Benefits

Comp & perks

Health, dental, and vision insurance including mental health benefits
401(k) matching plus a roth option (U.S. Based employees only)
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day…Plus so much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM managementA/B testingdata analysisemail marketingcampaign managementAI toolsSQLExcelMicrostrategyTableau

Soft Skills

problem solvingcritical thinkingcommunicationcollaborationcreativityanalytical skillsself-starterinfluenceintellectual curiosityadaptability