Performance Marketing

• Lead the strategy and execution of LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned to achieve brand, volume, and efficiency goals.
• Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create, manage, test and analyze campaigns from development and testing to execution and scaling.
• Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels.
• Manage daily optimization for each paid media channel, ensuring optimal volume and performance within acceptable efficiency targets.
• Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives.
• Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns.
• Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities.

Marketing Lead, Paid Media

Demand Generation Manager

Growth Manager – Paid Search

Senior Paid Search Specialist

Performance Marketing Specialist I