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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales strategy development and implementation for the real estate segment, with a strong focus on KPI management, client segmentation, and commercial productivity tools. Proficient in data analysis and enhancing communication plans to drive commercial performance.
Highest-signal resume keywords
Sales Strategy DevelopmentKPI ManagementData AnalysisCRM ImprovementClient Segmentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisKPI DevelopmentSales StrategyCommercial Productivity ToolsLead GenerationNegotiation SkillsSales TrainingMarket Trend Analysis
Soft Skills
Communication SkillsRelationship ManagementTeam Collaboration
Tools & Technologies
ExcelPowerPointPower BI
Industry Keywords
Real EstateConstruction IndustryValue PropositionsCommercial PerformanceTrade Associations
About the role
Key responsibilities & impact- Contribute to the definition, implementation and monitoring of the sales strategy for the real estate segment (builders), ensuring alignment with company objectives and supporting KPI management across sales regions.
- Support segmentation of clients operating in the construction industry and the development of value propositions tailored to each profile, focusing on understanding customer needs and experience.
- Identify regional sales growth opportunities through field presence, interaction with commercial teams and analysis of construction market trends.
- Develop and enhance commercial productivity tools, including CRM improvements, mix and negotiation tools, lead generation and qualification, among others.
- Manage the communications plan for the real estate segment, including online channels and offline materials, with a focus on strengthening commercial performance.
- Support relationships with trade associations, designers, consultants and industry influencers, participating in the development and negotiation of joint initiatives.
- Contribute to sales team training by sharing knowledge about products, sales arguments, tools and campaigns.
- Ensure alignment between Marketing and regional teams through regular meetings and routes with sales representatives across different regions of Brazil.
Requirements
What you’ll need- Required education: Bachelor's degree in Marketing, Business Administration, Engineering, or related fields.
- Excel: Intermediate to Advanced.
- PowerPoint.
- Power BI.
- Data analysis and KPI development.
Benefits
Comp & perks- Health and dental plans for you and your dependents.
- Flu vaccination and medication assistance.
- Online therapy for mental health.
- Access to Pilar 24h, offering various professionals such as psychologists, nutritionists, veterinarians, lawyers and others to support you and your family.
- Day off on your birthday (for hybrid roles and depending on the work unit).
- TotalPass access with more than 200 fitness activities.
- VC em Movimento program that encourages exercise and physical activity.
- Hybrid model (on-site 3 times per week).
- Childcare/babysitter allowance.
- School supplies allowance.
- Year-end toys for children.
- VC e Seu Bebê program that provides pregnant employees with guidance throughout pregnancy and for three months after the baby is born.
- Extended parental leave for mothers and fathers.
- Transportation voucher.
- Private pension plan.
- Profit-sharing (PPR) or variable compensation (RV).
- Life insurance.
- Meal allowance.
- Christmas food allowance.
- Recognition program for length of service.