Communications – Email Marketing Specialist

Engel & Völkers

Communications & Email Marketing Specialist responsible for impactful communications connecting corporate initiatives to stakeholders at Engel & Völkers. Leverage marketing platforms for effective messaging and engagement.

Posted 7/25/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing targeted internal and external communications, leveraging advanced email marketing strategies and CRM platforms to enhance franchise engagement and marketing outcomes. Proficient in audience segmentation, performance analysis, and content creation aligned with brand standards.

Highest-signal resume keywords

Advanced HubSpot ExperienceEmail Marketing Best PracticesAudience SegmentationTemplate Design Using HTMLContent Creation with Generative AI

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingMarketing OperationsAudience SegmentationAutomation WorkflowsPerformance Metrics AnalysisContent CreationEmail Template DesignDigital Content ManagementCampaign Performance TrackingB2B Email Campaigns

Soft Skills

Exceptional WritingEditing SkillsProofreading Skills

Tools & Technologies

HubSpotRezoraLoftyGenerative AI ToolsDigital Signage Systems

Industry Keywords

Franchise CommunicationsMarketing InitiativesLead GenerationConsumer MarketingBrand Standards

About the role

Key responsibilities & impact

Develop, write, design, and deploy internal communications to franchise owners and staff, including newsletters, operational updates, marketing announcements, product launches, training opportunities, and urgent communications.
Partner with cross-functional teams to translate corporate initiatives into clear, actionable messaging for franchisees.
Ensure communications are personalized and relevant through audience segmentation based on region, business size, role, and other key attributes.
Maintain communication calendars and coordinate messaging across departments to ensure consistency and alignment.
Manage and optimize HubSpot for internal and external communications.
Create and maintain audience segments to deliver targeted communications.
Build, test, and manage automated workflows for onboarding, training, engagement, and franchise support initiatives.
Develop and execute email campaigns supporting franchise engagement, marketing initiatives, and franchise development efforts.
Monitor performance metrics including open rates, click-through rates, conversions, and engagement trends, making data-driven recommendations for continuous improvement.
Create and optimize B2B email nurture campaigns targeting prospective franchise owners and business leaders.
Collaborate with franchise sales teams to improve lead engagement and conversion opportunities.
Design and develop professional email templates within Rezora and Lofty for franchisee use.
Create seasonal, promotional, and monthly marketing templates aligned with corporate campaigns and brand standards.
Develop specialized templates focused on key brand launches and specializations.
Build and maintain automated consumer marketing campaigns and Smart Plans within Lofty.
Develop buyer, seller, and sphere-of-influence nurture campaigns that support lead generation and conversion efforts.
Create compelling consumer-facing content that aligns with brand standards and local market needs.
Maintain and update the company intranet and World login page to ensure alignment with current communications, campaigns, and organizational priorities.
Manage homepage banners and featured content across relevant World applications.
Coordinate content updates for headquarters digital signage, ensuring timely communication of announcements, events, campaigns, and corporate initiatives.
Track and analyze campaign performance across all communication platforms.
Develop regular reporting dashboards and performance summaries.
Provide insights and recommendations to improve communication effectiveness, engagement, and marketing outcomes.
Measure the impact of communications on franchise engagement, lead nurturing, and franchise development objectives.

Requirements

What you’ll need

3–5 years of experience in communications, email marketing, marketing operations, or a related field.
Advanced experience with HubSpot.
Experience with email marketing and CRM platforms such as Rezora, Lofty, or similar systems.
Strong understanding of email marketing best practices, deliverability, audience segmentation, and automation.
Experience designing email templates using drag-and-drop builders and basic HTML.
Familiarity with digital content management system and SMS marketing.
Exceptional writing, editing, and proofreading skills.
Experience leveraging generative AI tools such as ChatGPT and Gemini to support content creation and communications while maintaining brand voice, accuracy and quality.

Benefits

Comp & perks

At Engel & Völkers we strive to build diverse teams and are committed to equal employment opportunity welcoming and considering qualified applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, or any other group protected by law.