Engeform

Growth Marketing

• Plan and operate acquisition channels (paid media, partnerships, marketing-assisted prospecting, events/activations, and lead nurturing), testing and scaling what generates SQLs (Sales-Qualified Leads).
• Define ICP and qualification criteria, continuously aligning with SDR/BDR and Sales teams to improve lead quality and conversion throughout the funnel.
• Develop communication and nurturing strategies by segment and funnel stage, focused on progressing prospects through the funnel (not just increasing lead volume).
• Perform market mapping and intelligence (segments, target accounts, competitors, opportunities) to guide priorities and channel selection.
• Measure and manage by KPIs with disciplined routines and governance (dashboard/BI and weekly monitoring), informing prioritization decisions, adjustments, and cuts.

Senior B2B Growth Analyst – Energy

Analyst

• Conduct wind and solar resource studies, from data analysis and validation to modeling and energy production estimation.
• Process and validate data from anemometer masts, solar measurement stations and Lidars, applying advanced quality-control methodologies.
• Develop and optimize project layouts, taking into account environmental, topographic, land-tenure, regulatory and performance constraints.
• Calculate Annual Energy Production (AEP) and estimate losses (wake, availability, electrical losses, among others).
• Perform energy simulations using specialized tools such as WindPRO, Meteodyn, OpenWind, WindSim, PVsyst, and others.
• Prepare technical reports, analytical dashboards and support the standardization of methodologies and templates.
• Perform comparative analyses between field measurements and climate reanalysis data.
• Participate in feasibility studies and technical due diligence processes.
• Work collaboratively with engineering, GIS, environmental and land-tenure teams.
• Identify opportunities for automation and continuous process improvement.
• Support administrative routines and other activities related to the area.
• Attend events, workshops, trade fairs and technical site visits in the renewable energy sector.
• Comply with and uphold safety standards, operational procedures and company policies.

Senior B2B Growth Analyst – Energy

Renewable Resource Analyst