Senior Vice President, Marketing

ENGAGE LEARNING INC

SVP of Marketing leading the marketing function at engage2learn with emphasis on product marketing and market expansion. Driving strategy and execution for pipeline growth and brand positioning.

Posted 6/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive marketing strategy aligned with company growth goals and revenue targets.
Own the end-to-end go-to-market strategy across all products and services, including segmentation, positioning, pricing support, and channel strategy.
Define and refine e2L’s overall brand narrative and product positioning within the K-12 education market.
Partner with executive leadership to identify growth opportunities, new markets, and expansion strategies.
Translate company strategy into actionable marketing plans with clear KPIs tied to pipeline and revenue.
Own product marketing strategy and execution across the entire organization.
Develop clear, differentiated messaging and positioning for products, tailored to multiple stakeholders (district leaders, educators, partners).
Lead product launches and releases, ensuring alignment across marketing, sales, and delivery teams.
Establish and manage the full customer journey—from awareness through adoption and retention.
Gather and synthesize customer insights, market trends, and competitive intelligence to inform product and marketing strategy.
Partner closely with Product leadership to ensure market needs are reflected in product development and innovation.
Serve as a strategic partner to Sales leadership, aligning marketing efforts to pipeline generation, deal progression, and revenue outcomes.
Build and execute demand generation strategies that drive qualified leads and measurable pipeline growth.
Lead sales enablement efforts, including development of playbooks, messaging frameworks, and sales collateral.
Ensure alignment between marketing campaigns and sales priorities, improving conversion rates and sales effectiveness.
Support forecasting and pipeline visibility through strong collaboration with sales and operations teams.
Oversee demand generation campaigns, digital marketing, content strategy, events, and partnerships.
Drive brand awareness and thought leadership within the K-12 education sector.
Ensure consistent messaging and brand experience across all channels and customer touchpoints.
Monitor and optimize campaign performance using data-driven insights.
Establish clear marketing KPIs tied to pipeline, conversion, and revenue impact.
Analyze campaign performance, customer engagement, and market trends to continuously improve strategy.
Build reporting mechanisms that connect marketing activities to business outcomes.
Lead, coach, and develop a high-performing marketing team.
Foster a culture of accountability, innovation, and continuous improvement.
Set clear goals and performance expectations aligned with company objectives.
Build organizational capability in product marketing, demand generation, and go-to-market execution.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred)
7+ years of progressive marketing leadership experience
Proven experience in product marketing, go-to-market strategy, and sales enablement
Demonstrated success driving pipeline growth and revenue impact through marketing
Experience partnering closely with sales teams in a revenue-driven organization
Strong understanding of customer segmentation, positioning, and messaging strategy
Experience in K-12 education and/or EdTech strongly preferred
Strong analytical skills with the ability to translate data into strategic insights
Excellent communication and leadership skills.

Benefits

Comp & perks

401K
Health Insurance plan benefits offered

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategygo-to-market strategyproduct marketingdemand generationcustomer segmentationmessaging strategycampaign performance analysispipeline growthrevenue impactsales enablement

Soft Skills

leadershipcommunicationanalytical skillscollaborationcoachingstrategic thinkinginnovationaccountabilityorganizational capabilityperformance management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degree in Marketing (preferred)