Business Development Specialist
Cotton Holdings Inc.
Business Development Representative – Manager
Enformion
full-time
Posted on:
Location Type: Hybrid
Location: Tampa • Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the strategy, process, and execution of Enformion’s outbound and inbound lead development functions.
- Responsible for hiring, coaching, and developing a team of BDRs, optimizing lead conversion workflows.
- Partner closely with Marketing and Sales leadership to drive pipeline generation and revenue growth.
- Define and refine the BDR playbook, including outreach sequences, qualification criteria, and handoff processes.
- Leverage analytics tools (HubSpot, Outreach, Gong, etc.) to track KPIs such as meetings booked, conversion rates, and pipeline contribution.
- Identify and remove friction in the lead funnel by collaborating with Marketing and Revenue Operations.
- Develop and execute outbound strategies to penetrate target verticals and key accounts.
Requirements
- 3+ years of experience managing a BDR/SDR team in a SaaS, technology, or data company.
- Strong understanding of sales development best practices and lead funnel management.
- Demonstrated ability to analyze data and convert insights into actionable improvements.
- Proficiency with CRM and sales engagement tools (HubSpot, Outreach, Gong, LinkedIn Sales Navigator, etc.).
- Excellent coaching, communication, and motivational leadership skills.
- Highly organized with a focus on operational excellence and measurable impact.
- Comfortable in a fast-paced, evolving environment where you build processes and structure from the ground up.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead developmentlead conversion workflowsdata analysissales development best practiceslead funnel managementoutbound strategiespipeline generationrevenue growthcoachingteam management
Soft skills
communicationmotivational leadershiporganizational skillsoperational excellenceadaptabilitycollaborationcoaching skillsanalytical thinkingfocus on measurable impactprocess building
