
Regional Marketing Lead
Energy Systems Group (ESG)
full-time
Posted on:
Location Type: Remote
Location: Florida • Maryland • United States
Visit company websiteExplore more
Job Level
About the role
- Partner with account teams to develop and execute strategies that support our clients communications needs to reach their own community
- Partner with sales teams to create targeted collateral, presentations, and other materials that support prospecting and client engagement
- Manage marketing messaging for local trade shows, conferences, and client events, ensuring brand consistency
- Collaborate with sales and engineering teams to develop marketing materials for complex, regional offers
- Adapt national content and messaging for regional audiences, ensuring relevance and impact on clients in their geographies
- Monitor regional trends, competitors, and customer feedback to inform marketing strategy and identify new opportunities
- Collaborate with corporate teams to extend digital campaigns (email, social media, paid media) into regional markets
- Measure and report on the effectiveness of regional marketing activities, providing recommendations for improvement
Requirements
- Bachelors degree in Marketing, Communications, Business, or a related field
- Five to seven (57) years of marketing experience, preferably in B2B or professional services
- Strong project management and organizational skills with the ability to manage multiple priorities
- Excellent written and verbal communication skills
- Experience with marketing automation, CRM platforms (e.g., HubSpot, Salesforce), and analytics tools is preferred
- Ability to work collaboratively across functions and thrive in a fast-paced environment
Benefits
- Professional growth and development programs including tuition reimbursement
- Comprehensive health, dental, vision insurance plans and wellness plans for employee and your family
- Life insurance, short-term disability, long-term disability, and supplemental benefits
- 401(k) Savings Plan
- Nine Paid Holidays
- Paid Vacation and Personal/Sick Leave
- Paid Parental Leave for the birth, adoption, or placement of a child/children
- Highly competitive salaries and incentive structure
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing experienceproject managementorganizational skillsmarketing automationanalytics tools
Soft Skills
written communicationverbal communicationcollaborationability to manage multiple prioritiesability to thrive in a fast-paced environment
Certifications
Bachelors degree in MarketingBachelors degree in CommunicationsBachelors degree in Business