Media Analyst
Energy BBDO SP
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- The Media Analyst plays a crucial role in developing and executing media strategies.
- Actively participates in the creation of tactical and strategic plans, collaborating with the team to develop strategies aligned with client objectives.
- Defines the strategy for each campaign, including audiences and targeting, providing support to supervisors and managers with insights and recommendations.
- Coordinates team activities and manages the process from media space purchasing through campaign launch.
- Monitors campaign performance daily, adjusting strategies as necessary.
- Identifies broadcast or placement errors in media outlets to arrange compensation.
- Works closely with other teams involved in the process to ensure effective alignment.
- Assists in preparing campaign reports and in the media billing process.
Requirements
- Microsoft Office Suite: Proficiency with Microsoft Office applications such as Excel, Word and PowerPoint for data analysis, reporting and presentations.
- VBS System: Practical experience using the VBS system and TV programming.
- Instar: Ability to use Instar for television audience data analysis.
- Easy Media: Competence using Easy Media for audience analysis and radio media planning.
- TGI (Target Group Index): Knowledge of TGI for market research and audience identification.
- Facebook Business Manager, Google Ads, TikTok Ads and other media platform operations.
- Offline Media Knowledge: Familiarity with different offline media channels, including broadcast TV, radio, newspapers and magazines, as well as an understanding of offline media buying strategies.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysismedia strategy developmentcampaign performance monitoringaudience targetingmedia space purchasingmedia billingmarket researchoffline media buying strategies
Soft Skills
collaborationcommunicationinsight generationrecommendation formulationprocess management