Energy BBDO SP

Account Manager

• Serve as the primary strategic contact for clients, developing a deep understanding of their businesses and markets, anticipating needs and proposing solutions.
• Lead and oversee communication projects, ensuring integration among internal teams (creative, media, planning, production, digital, etc.) and external suppliers.
• Actively participate in brand strategic planning, translating insights and briefs into actionable plans.
• Develop and supervise timelines, budgets, and performance indicators, ensuring deliverables align with strategy and meet established deadlines and budgets.
• Manage the accounts team (assistants, executives, and supervisors), guiding technical and professional development.
• Maintain close relationships with key clients, negotiating investments, presenting results, and proposing growth opportunities.
• Analyze campaign performance (KPIs, ROI, digital metrics), generating insights for continuous improvement.
• Ensure the quality and consistency of deliverables, acting as the final validation point before client presentations.

Analyst

• The Media Analyst plays a crucial role in developing and executing media strategies.
• Actively participates in the creation of tactical and strategic plans, collaborating with the team to develop strategies aligned with client objectives.
• Defines the strategy for each campaign, including audiences and targeting, providing support to supervisors and managers with insights and recommendations.
• Coordinates team activities and manages the process from media space purchasing through campaign launch.
• Monitors campaign performance daily, adjusting strategies as necessary.
• Identifies broadcast or placement errors in media outlets to arrange compensation.
• Works closely with other teams involved in the process to ensure effective alignment.
• Assists in preparing campaign reports and in the media billing process.

Media Analyst

Community Manager

• Observe and interact with the audience using the brand's tone to build relationships and encourage engagement.
• Generate opportunities by analyzing fan behavior and events related to the brand.
• Prepare the brand's social calendar in coordination with Media and Creative teams, identifying opportunities and issues that arise day to day to include content and editorials.
• Monitor the brand's activity across its digital channels, evaluating engagement rates and the relevance of posts to optimize performance. Make course corrections and identify new interaction opportunities.
• Upload posts according to the schedule.
• Work with the BI team on projects to incorporate data-driven insights into your observations and analyses.
• Participate in briefing development together with Account, Creative and Media teams, compiling the annual inventory of content to be published according to client planning.
• Manage crisis situations, preparing reports that show required adjustments, correcting content, and analyzing traffic, comments, likes and potential negative perceptions of the product.
• Coordinate activities related to customer service, deadline tracking and execution of tasks by the Creative team and Production.
• Create and update Response Guides for consumers for each platform, using client-provided materials that contain the necessary product information.
• Resolve occasional issues not covered in the Response Guides by requesting support from the client.
• Generate proactive insights, presenting market opportunities to the client through monitoring of the digital environment.
• Align strategies by communicating with the teams involved in the project.
• Perform other related activities as requested, instructed or supervised by your immediate manager to contribute to the team and to your professional development.

Manager

• Drive the strategic vision, communication territories, and brand pillars for communications;
• Direct the strategic messaging for campaigns and brand positioning;
• Lead and manage communication projects in partnership with the team;
• Study and analyze audiences, KPIs and market indicators;
• Ability to generate insights and map opportunities;
• Collaborate with other agency departments (creative, account management, media, etc.);
• Monitor the development and execution of campaigns across content and special projects;
• Create presentations with clear, objective, and creative narratives;
• Conduct meetings and maintain client-facing interactions;
• Identify communication and business opportunities arising from brand challenges;
• Design and oversee quantitative and qualitative research;
• Trend research;
• Team management and agenda planning

Account Manager

Media Analyst

Community Manager

Planning Manager