Marketing Manager

Energiot

Marketing Manager at Energiot driving marketing strategy for B2B technology solutions in the energy sector. Focusing on brand reputation, lead generation, and strategic communications in a hybrid work environment.

Posted 6/20/2026full-timeBarcelona • 🇪🇸 SpainMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.
Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.
Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.
Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.
Create and coordinate Energiot’s social media presence, PR activities, and high-quality content.
Plan and coordinate Energiot’s presence at industry events.
Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences.
Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities.
Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials.
Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities.
Define, monitor, and improve marketing KPIs.
Manage freelancers, agencies, designers, copywriters, and other external collaborators.

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.
Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.
Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.
Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.
Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.
Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance.
Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution.
Excellent written and verbal communication skills in English and Spanish.
Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners.
Hands-on, autonomous, and proactive mindset, comfortable working in a fast-moving startup environment.
Strong analytical mindset and ability to connect marketing actions with commercial outcomes.

Benefits

Comp & perks

Private medical insurance coverage (Adeslas PYME total)
Entrepreneurial startup culture with a high level of ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Account-Based Marketinginbound marketinglead generationdigital campaignsSEOmarketing analyticsCRM workflowscontent creationAI toolsautomation

Soft Skills

written communicationverbal communicationproject managementanalytical mindsetstakeholder managementautonomousproactiveability to manage multiple prioritiestranslating technical conceptscollaboration

Certifications

Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in CommunicationsMaster’s degree in CommunicationsBachelor’s degree in BusinessMaster’s degree in BusinessBachelor’s degree in EngineeringMaster’s degree in Engineering