Freelance Performance Marketing Specialist – m/f/d
Endo Health GmbH
contract
Posted on:
Location Type: Remote
Location: Germany
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About the role
- Operational analysis and technical revision of our existing tracking setup (including implementation, testing and troubleshooting)
- Strategic review and performance analysis of existing paid campaigns
- Operational execution, management and optimization of PPC campaigns across all common paid advertising channels, with a focus on Google Ads and Meta Ads (Facebook & Instagram)
- Budget management and continuous performance optimization to improve ROI and lower CPA
- Ongoing monitoring, analysis and reporting of relevant KPIs
- Professional collaboration and strategic sparring with the internal PPC manager
- Ensuring compliance with internal guidelines and medical-legal requirements
Requirements
- Strong technical understanding of online and performance marketing (essential)
- Specific expertise in tracking analysis and technical optimization
- Google Tag Manager
- Google Analytics
- Several years of experience in performance marketing with a focus on PPC
- Proven experience in the operational management of PPC campaigns
- Proficient with Google Ads and Meta Ads
- Experience collaborating with strategic leads and internal teams
- Excellent German language skills at C2 level, both written and spoken
Benefits
- Long-term, stable collaboration with a clear role definition
- Challenging performance projects in a regulated environment
- Clear points of contact, well-defined processes and professional sparring
- Remote work with structured collaboration
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
operational analysistechnical revisiontracking analysistechnical optimizationperformance marketingPPC campaign managementbudget managementKPI analysisROI improvementCPA reduction
Soft Skills
collaborationstrategic sparringcommunicationteamwork