Senior B2B Marketing Manager

encosa energy

(Senior) Marketing Manager B2B managing B2B marketing strategy for encosa energy. Focused on branding and website optimization to support industrial clients in energy cost savings.

Posted 4/25/2026full-timeMünchen • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Responsible for the operational B2B marketing strategy across the entire funnel.
Develop our website as a central growth and conversion channel.
Manage performance, branding, and communication measures in an integrated and measurable way.
Plan, implement, and optimize our paid marketing activities.
Further develop and refine our brand positioning and ensure a consistent B2B brand presence.
Drive the strategic and operational development of our website, including the design, creation, and optimization of high-converting landing pages.
Conceptualize, execute, and continuously optimize digital B2B marketing campaigns.
Shape our external communications, including press releases, partner announcements, and planning public appearances.

Requirements

What you’ll need

Several years of experience in B2B marketing with a focus on branding, website optimization, and performance marketing.
Experience in full-funnel marketing across paid and organic channels.
Initial experience or a good understanding of PR, corporate communications, or external stakeholder communication.
Confidence in building and optimizing websites, landing pages, and conversion flows.
Strong data-driven and structured way of working with a clear KPI orientation.
Very strong communication skills in writing and concept development.
Good sense for design, visual storytelling, and consistent brand management.
Creativity combined with entrepreneurial thinking and strong execution skills.
Interest in energy, infrastructure, or sustainability topics.
Ideally experience in the energy, infrastructure, or industrial B2B sector.
Fluent in German and English, both written and spoken.

Benefits

Comp & perks

High impact & responsibility – You will help build our B2B marketing strategically and operationally.
Technical focus – Performance marketing, CRM, automation, and content management.
Flexible working – Hybrid model with an office in the heart of Munich.
Development opportunities – Career prospects toward Lead Marketing roles.
Attractive compensation package – Base salary plus bonus and equity options that grow with the startup.
Startup culture with values – Open communication, Wellpass fitness benefits, and a strong team spirit.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingwebsite optimizationperformance marketingfull-funnel marketingdigital marketing campaignslanding page optimizationKPI orientationdata-driven decision makingbrandingvisual storytelling

Soft Skills

strong communication skillscreativityentrepreneurial thinkingexecution skillsstructured workingconcept developmentgood sense for designconsistent brand management