Encircle

Senior Marketing Programs Manager

Encircle

full-time

Posted on:

Location Type: Hybrid

Location: Kitchener • Canada

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Salary

💰 CA$115,000 - CA$130,000 per year

Job Level

Senior

About the role

  • Develop and execute marketing program strategies aligned with Encircle’s business objectives, with a focus on account-based marketing (ABM) and partner-led growth.
  • Identify high-value target accounts and segments, and design tailored programs to engage and convert them.
  • Define program goals, KPIs, and measurement frameworks to track success and continuously optimize performance.
  • Lead the end-to-end execution of marketing programs, including partner campaigns, ABM initiatives, webinars, digital campaigns, and targeted outreach.
  • Collaborate with Sales to align on account priorities, messaging, and follow-up strategies.
  • Work with internal teams (Content, Design, Product Marketing) to develop compelling assets and coordinated campaigns.
  • Manage program timelines, budgets, and resources to ensure efficient and effective delivery.
  • Build and manage strategic marketing initiatives with key partners to drive mutual growth and co-marketing success.
  • Track and report on program performance, providing insights into pipeline contribution, engagement, and ROI.
  • Stay informed on emerging trends in B2B marketing, particularly in account-based marketing and partner ecosystems.

Requirements

  • 5+ years of experience in B2B marketing, with a focus on program marketing, account-based marketing, or partner marketing.
  • Proven ability to build and execute strategic marketing programs that drive measurable business impact.
  • Experience working closely with Sales teams on account targeting and pipeline development.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
  • Strong communication skills and the ability to collaborate across teams.
  • A proactive, ownership-driven approach to work, with a willingness to seek input, ask thoughtful questions, and continuously improve.
  • Experience with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
  • SaaS experience is preferred.
  • Familiarity with the restoration or insurance industries is a plus.
Benefits
  • Balance: Flexible hours, self-managed vacation, and trust to manage your time.
  • Remote-first: Work where you’re most productive—with access to our collaboration hub in Kitchener.
  • Growth-oriented: We support your learning and career development.
  • Well-being: We care about the full human—inside and outside of work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingprogram marketingpartner marketingstrategic marketing programsdata analysisproject managementpipeline developmentmarketing automationdigital campaignsKPI measurement
Soft Skills
analytical mindsetproject managementorganizational skillscommunication skillscollaborationproactive approachownership-drivenproblem-solvingadaptabilityinsight generation