Enapter

Digital Marketing Manager

Enapter

full-time

Posted on:

Location Type: Office

Location: Pisa • Italy

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Tech Stack

WordPress

About the role

  • Develop and drive Enapter's digital presence - from LinkedIn content and paid campaigns to website content and organic search
  • Manage execution while also contributing to direction – bringing ideas, using performance data, and driving continuous improvement
  • Plan, create, and publish content for Enapter's corporate LinkedIn channel - B2B thought leadership in hydrogen and energy
  • Translate marketing campaign ideas and company initiatives into compelling digital content
  • Plan, execute, and optimize LinkedIn Ads campaigns; analyze and improve content and campaign performance
  • Develop and optimize website structure and content from a marketing perspective
  • Plan and implement landing pages for campaigns
  • Maintain and optimize conversion elements - forms, downloads, newsletter sign-ups - in collaboration with the Software team and CRM
  • Plan and execute cross-channel digital marketing campaigns; work closely with Sales to actively drive lead generation
  • Develop on-page SEO for website content: keyword research, content optimization, metadata
  • Analyze digital marketing performance and produce regular reports with concrete, actionable recommendations for improvement

Requirements

  • Several years of professional experience in digital marketing, ideally in a B2B or technology environment
  • Proven ability to create B2B content for LinkedIn and digital campaigns that resonates with both technical and commercial audiences
  • Hands-on experience with CMS-based websites (e.g. WordPress) - you can manage content and structure independently
  • Solid SEO knowledge: keyword research, on-page optimization, content strategy for organic visibility
  • Experience with analytics tools (Google Analytics 4, LinkedIn Insights, or comparable) and data-driven decision making
  • Experience with visual design tools (e.g. Adobe Creative Suite) for creating and adapting content
  • Experience with LinkedIn Ads and CRM systems
  • Fluent English and Italian; German is a plus.
Benefits
  • Lunch tickets and restaurants close by
  • Kitchens with coffee machines on site
  • Optional access to health insurance to cover those unexpected visits to the doctor or specialist
  • Optional access to a pension fund to help support your future savings goals!
  • 33.5 days paid leave (including holidays, permissions and ROL) per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingB2B content creationSEOkeyword researchon-page optimizationcontent strategydata-driven decision makingcampaign performance analysislanding page optimizationconversion optimization
Soft Skills
creativityanalytical thinkingcollaborationcommunicationleadershipstrategic planningcontinuous improvementproblem-solvingadaptabilityattention to detail