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Web Experience and Operations Manager
EnaexWeb Experience and Operations Manager at Energy Exemplar responsible for website optimization and cross-functional collaboration. Ensure the website supports business goals and enhances user experience.
About the role
Key responsibilities & impact- Serve as the end-to-end owner of Energy Exemplar’s website as a critical marketing and business channel
- Ensure the website is optimized to support business goals, including demand generation, brand positioning, and user experience
- Proactively identify opportunities for improvement, prioritize and manage web initiatives, and make strategic recommendations based on performance data, evolving search trends (including AI-driven search), and company priorities
- Partner cross-functionally with Marketing, Product, Sales, HR, and executive stakeholders to ensure the website reflects company strategy and delivers measurable impact
- Operate as a self-directed owner of the website, proactively identifying opportunities and driving improvements with minimal oversight
- Own the website roadmap, aligning priorities with business goals and strategy
- Continuously evaluate website performance, structure, and user experience to identify issues and opportunities for improvement
- Make data-driven recommendations to improve conversion, engagement, and user journeys
- Own search intelligence, including keyword and prompt research across traditional and AI-driven search, translating insights into actionable recommendations that guide content development
- Establish and maintain templates, frameworks, and best practices to enable content teams to create search-optimized, high-performing content
- Monitor and analyze website performance metrics to inform optimization decisions
- Ensure the reliability, security, and performance of the website, coordinating with internal teams and external vendors as needed
Requirements
What you’ll need- Strong understanding of web design, development, and best practices
- Experience with content management systems (CMS), such as HubSpot
- Experience leveraging HubSpot CMS capabilities (e.g., HubDB, HubL) to enable scalable, structured, and dynamically generated website content
- Proficiency in HTML, CSS, and JavaScript
- Demonstrated experience with SEO and working knowledge of AI-driven search paradigms (AEO/ GEO), including structured data implementation
- Experience with web analytics tools, such as Google Analytics, Google Search Console, HotJar, Semrush, Screaming Frog and Looker Studio
- Strong problem-solving and troubleshooting skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Bachelor's degree in a related field (e.g., web development, information technology, marketing) or equivalent experience
- Experience owning and optimizing a website as a business-critical channel
- Demonstrated ability to make strategic, data-driven recommendations
- Strong project management and prioritization skills
- Experience implementing structured data (schema markup)
- Experience working cross-functionally and interfacing with senior stakeholders
- Demonstrated ability to operate autonomously and make sound decisions independently
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
web designweb developmentHTMLCSSJavaScriptSEOstructured data implementationweb analyticscontent management systemsAI-driven search
Soft Skills
problem-solvingtroubleshootingcommunicationinterpersonal skillsindependent workteam collaborationstrategic thinkingdata-driven decision makingproject managementprioritization
Certifications
Bachelor's degree in web developmentBachelor's degree in information technologyBachelor's degree in marketing